Indian FMCG dairy giant Amul has been announced as an Official Team Sponsor of the South African men’s national cricket team following a partnership agreement with Cricket South Africa (CSA), the governing body for cricket in South Africa.
Amul, therefore, will serve as an Official Team Sponsor of the South African team at the 2023 ICC Men’s Cricket World Cup, with its logo set to feature on the sleeves of the team’s playing kit.
Pholetsi Moseki, Chief Executive Officer, CSA, commented:
“We are pleased to announce our association with Amul for the 50-over ICC Cricket World Cup. Amul is a brand that is synonymous with excellence and consistency which reflects our own commitment to playing world class cricket. The partnership is a significant boost for the Proteas as they prepare to compete on the global stage, aiming to clinch the coveted World Cup trophy.“
Jayen Mehta, Managing Director of Amul, stated:
“Sports is an important medium for Amul to connect with today’s generation. Milk is the world’s original energy drink and is consumed by all sports persons. We also celebrate the values of milk which are imbibed by today’s youth with our BeMoreMilk initiative which will feature the Proteas team. Since Amul had associated with the South Africa team in the 2019 series, we are proud to build our association with the South Africa men’s cricket team and wish them all the best for the World Cup.“