Indian dairy giant Amul has announced a partnership agreement with USA Cricket, the becoming the lead-arm sponsor of the US men’s national cricket team ahead of the upcoming 2024 ICC Men’s T20 World Cup.
The US, one of the co-hosts of T20I World Cup set to make their debut in the tournament, will have Amul’s logo on the leading arm of their playing jersey.
Venu Pisike, Chairman of USA Cricket, commented:
“We are pleased to have Amul on board as the lead arm sponsor for the upcoming and eagerly awaited ICC Cricket T20 World Cup 2024. Amul’s extensive track record of sponsoring cricket teams underscores its commitment to nurturing talent, encouraging sportsmanship, and uniting communities globally. Collaborating with esteemed brands like Amul inspires us to strive for excellence both on and off the field.“
Jayen Mehta, Managing Director of Amul, stated:
“Milk is the world’s original energy drink and is consumed by sports persons around the world. For more than 25 years Amul products like Butter, Ghee, Ice cream and Shrikhand have been consumed in USA and now we are pleased to announce the launch of Amul Fresh Milk across America. The goodness of Amul Milk will empower the USA Cricket team to win hearts and laurels from across the world. We wish our best to the team for the upcoming ICC T20 World Cup 2024.“
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