Arsenal FC sign global deal with Asahi Super Dry

Arsenal Football Club have signed a global partnership agreement with Japanese beverage company Asahi, whose brand Asahi Super Dry thus becomes their Official Beer Partner.

The global partnership will see Asahi gain exclusive pouring rights at the Emirates Stadium on matchdays for the Arsenal men’s and women’s first teams from the upcoming 2025/26 season. Asahi will also see its Asahi Super Dry, Cornish Orchards, and Meantime brands feature at the bars inside the Emirates and enjoy branding rights across them.

Additionally, the two parties will work together on digital content and campaigns, which will include Arsenal legends.

Juliet Slot, Chief Commercial Officer, Arsenal FC, commented:

“We’re delighted to welcome Asahi as our new official beer partner – one of the world’s most recognised and popular beer brands. Our supporters are at the heart of everything we do, and this partnership marks another step forward in enhancing the matchday experience and connecting with our Gooners around the globe. We’re proud to have brands like Asahi invest in our ambition and join us on our journey to win major trophies.“

Rob Hobart, Marketing Director, Asahi UK, said:

“Partnering with a global powerhouse like Arsenal to bring our range of Super Premium Beers and Cider, to supporters in London and around the world, is truly exciting. We will bring Gooners a new range of our best products for matchdays, led by Asahi Super Dry, supporting us to grow our presence in London and the Southeast. This collaboration marks an exciting step in our journey as a brand, broadening our reach and building meaningful connections with football supporters.“