Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Arsenal Football Club as their sponsors and partners for the 2025/26 season.
Arsenal FC signed a kit deal with German sportswear giant Adidas in October 2018. They agreed on an initial five-year deal reportedly worth £300 million starting July 2019. With this deal ended the club’s five-year partnership with Puma.
In September 2022, the two parties extended their partnership in a deal set to run until 2030.
Arsenal FC first struck a deal with UAE flag carrier Emirates back in 2006.
Twelve years later, in February 2018, the two extended their partnership to at least another five years in a deal worth in excess of £200 million. The two parties again renewed their partnership in August 2023. Their current deal is set to run until 2028.
Emirates has also held the naming rights for the Arsenal home ground ever since it was opened in July 2006.
The Dubai-based luxury real estate developer was announced as the club’s Official Global Real Estate Partner in September 2023.
The deal grants Sobha Realty branding presence at all domestic home games of the Arsenal senior men’s and women’s teams at the Emirates Stadium. Collaboration on “initiatives to develop the sport industry in Dubai and beyond” is also part of the agreement, including experiences like youth football clinics, tournaments and seminars. Sobha Realty also holds naming rights to The WM Club, a matchday hospitality suite at the Emirates Stadium that is thusly known as “The WM Club, Presented by Sobha Realty”.
In February 2024, the two extended and expanded their partnership. Sobha Realty thus acquired the naming rights for the club’s training ground while also becoming the Principal Partner of the Arsenal women’s team and the Official Training Kit Sleeve Partner of both the Arsenal men’s and women’s teams.
Arsenal FC looped in the Rwanda Development Board on an initial three-year deal in May 2018, making “Visit Rwanda” their Official Tourism Partner as well as the official sleeve sponsor for their matchday shirt.
This deal has brought a lot of criticism upon the Rwandan government for investing in a foreign football club from the coffers of the country’s crucial developmental aid. However, the deal has proved fruitful for both parties, with Rwanda even observing an 8% lift in its tourism numbers (September 2019).
In November 2025, Arsenal announced that the Visit Rwanda partnership would conclude at the end of the 2025/26 season.
As part of the deal, several brands from the Coca-Cola portfolio — including Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Oasis and Schweppes — are made available to Arsenal supporters in Islington and around the world. They’re also made available for the Arsenal men’s and women’s teams’ home games at the Emirates Stadium. The two parties also collaborate on fan engagements activities both at the stadium and via their digital platforms.
Airwallex acted as the club’s presenting partner for their men’s team’s pre-season tour of Asia in summer 2025. It also holds branding rights for the Arsenal men’s and women’s teams to create and deliver content visible across the Gunners’ Premier League and Women Super League games.
Asahi brands Asahi Super Dry, Cornish Orchards, and Meantime are thus available at bars throughout the Emirates Stadium. Asahi retains pouring rights for the club’s men’s and women’s home matches (since the start of the 2025/26 season). The partnership also entails Arsenal legends being involved in brand activation through various digital campaigns.
As part of the deal, the brand enjoys visibility at the Emirates Stadium and across all digital platforms of the club. The two activate their partnership through content creation involving Arsenal players.
Additionally, Bitpanda customers enjoy exclusive offers, including VIP access at the Emirates Stadium, invitations to Arsenal events, and meet-and-greet opportunities with club legends.
American non-alcoholic beer brewery Athletic Brewing Co. teamed up with Arsenal FC in August 2024 to become their first official non-alcoholic beer partner.
As per the terms of the agreement, Arsenal FC feature Athletic Brewing’s Run Wild IPA at the Emirates for both their men’s and women’s first teams’ matches, with the brewery also working on marketing campaigns and promotional series.
The two parties announced a multi-year extension of their partnership in July 2025.
As part of this agreement, ComAve works on an online platform that offers the club’s global fan base shopping experiences, like being able to purchase official Arsenal merchandise and participating in interactive games and events, earning loyalty points for every interaction, which can then be redeemed for discounts and exclusive experiences.
ComAve also helps the Gunners in providing unique opportunities to their fans, thus improving overall fan engagement and experience.
Luxury scotch whiskey Chivas Regal signed a multi-year partnership agreement with Arsenal FC to become their first-ever official whiskey partner in August 2024.
The partnership aims to celebrate both brands’ shared ambition for success and commitment to their communities around the world, taking supporters behind the scenes through exclusive content and global live experiences featuring Arsenal’s first-team players (both men’s and women’s teams covered), celebrity supporters, creators, and club legends.
As per the agreement, Il Makiage enjoys visibility at Meadow Park and the Emirates Stadium during Arsenal Women’s home games. It also works on marketing campaigns involving the team’s players.
The brand launched the partnership with a campaign titled “Focus on My Game Face”, which was aimed at celebrating the “elite talent, passion, and impact of women footballers.” The brand also supports Arsenal Football Development in providing coaching and mentoring sessions to young girls.
Multinational payment card services provider Mastercard has been an official partner of the Arsenal Women’s team since 2019.
In February 2023, Mastercard and Arsenal Women extended their partnership for another three years. Arsenal captain Leah Williamson also became Mastercard brand ambassador as part of the extension agreement.
Google’s consumer electronics brand Pixel was announced Arsenal FC’s Official Mobile Phone Partner in August 2023.
The partnership, covering both the Arsenal men’s and women’s teams, entails content-creation projects, including the “Pitchside, Presented by Pixel” series, which features exclusive matchday content that is shared across the club’s social media channels.
The partnership also covers the “Pixel FC” initiative, which Google describes as “a collective of next-generation creators dedicated to the women’s game” who are given additional resources and content-creation opportunities during Arsenal games.
As part of the agreement, Guinness and Guinness 0.0 are made available to Arsenal supporters at all the home games of the men’s and women’s teams at the Emirates Stadium.
The partnership was launched during Arsenal’s 2025 pre-season tour in Singapore, where more than 300 fans were offered a pint at an event held at the local Singapore Supporter’s Club at Molly Malone’s.
Also the Official Responsible Drinking Partner of the Premier League, Guinness promotes responsible drinking at the Emirates Stadium.
Seattle-based Expedia Group’s accommodations brand Hotels.com was announced as the official and exclusive hotel partner of the Arsenal senior men’s and women’s teams in October 2023 as part of a multi-year agreement.
The deal grants Hotels.com branding rights at the Emirates Stadium and Meadow Park during the two teams’ home games. Creation of bespoke co-branded content featuring players from the two teams is also part of the agreement.
Arsenal FC first signed a deal with Chuo, Tokyo–headquartered video game developer Konami back in October 2017. The Japanese company, mostly famous for its annually released football simulation video game series, Pro Evolution Soccer (PES) (now eFootball), holds image rights to use the Arsenal men’s team players’ likenesses as well as feature their home stadium in the game.
Despite the deal, the Emirates Stadium and Arsenal FC players are licensed in Konami’s rival video game developer EA Sports’ FIFA (now FC) series given EA’s exclusive image rights deal with the Premier League.
In July 2021, Konami announced a complete overhaul of PES, which has since been rebranded as a cross-platform, free-to-play game called eFootball. Arsenal FC’s deal with Konami continues, seeing the club and their assets licensed in the game.
MG Motor is a British automobile brand owned by SAIC Motor, a Shanghai-headquartered Chinese state-owned automotive design and manufacturing company. In January 2024, it was announced as the club’s Official Automotive Partner on a multi-year deal.
Apart from branding rights, the partnership, covering both the men’s and women’s teams of the club, entails MG Motor and Arsenal FC collaborating over creation of co-branded content for fan engagement.
Arsenal signed a deal with NTT Data, a Japanese information technology service and consulting company, in November 2024, bringing it on board as their Official Digital Transformation Partner.
The multi-year deal entails the two parties collaborating to improve and enhance the club’s digital platforms, increase engagement with fans, and support growth. To that end, NTT Data provides data analytics tools, machine learning, and real-time integration to the club, helping them create personalised content targeted for their global fan base.
London-headquartered consumer goods company Unilever’s laundry brand “Dirt Is Good” (known as “Persil” in the UK, or “OMO”, “Surf Excel”, “Breeze”, “Rinso”, “Ala” or “Skip” elsewhere in the world) signed an initial two-year global partnership agreement with Arsenal FC to become an Official Partner of their men’s and women’s teams in August 2023.
Apart from branding rights for Dirt Is Good, the deal sees Arsenal first-team players work with the brand and the Arsenal Foundation (the charity arm of the club) on local community projects to create “a sense of belonging for our community participants and positively impacting their physical, mental, and emotional well-being”.
The agreement also sees star Arsenal player Bukayo Saka serve as a Global Ambassador for Dirt Is Good, a role that sees him “share stories from his own pathway into professional football to encourage young people to unleash their full potential”.
The Hangzhou, Zhejiang–based Chinese tyre manufacturer was announced as the club’s Official Global Tyre Partner in November 2023. The deal is set to run until 2026.
The partnership entails ZC Rubber enjoying marketing presence at the Emirates Stadium for all domestic home games of the Arsenal senior men’s team.
In August 2020, Arsenal FC announced Cadbury as their official snacking partner. The Gunners joined Manchester United FC, Manchester City FC, Chelsea FC, and Tottenham Hotspur FC as another “big six” Premier League club to sign a snacking partner agreement with the Mondelez-owned, Uxbridge-based confectionery company.
The deal allows Arsenal fans to buy Cadbury products inside the Emirates. The partnership also focuses on supporting the Little Wonder Café, a popular matchday destination situated near the stadium that was temporarily shut down during the COVID-19 lockdown.
In August 2022, Arsenal Football Development, an initiative of the club working on coaching-focused fan-engagement projects, delivered a mentoring series to grassroots female coaches in order to help them “enhance their skills and develop as coaches”.
In June 2023, Arsenal FC announced that they had signed a new “long-term agreement” with Cadbury. The new deal, also including the Arsenal women’s team, also sees the two parties support “greater inclusion for the deaf community, nationwide”, with giveaways for the Arsenal fans also in the mix.
Arsenal FC signed a three-year deal with Italian coffee brand Lavazza back in October 2018.
The deal sees the Turin-based Italian company offer its coffee products (“Tierra Colombia” and “Kafa Forest”) at the Emirates and also avail exclusive rights to the Arsenal brand.
In December 2021, the partnership was renewed and expanded to also cover the Arsenal women’s team. The Lavazza coffee, hence, is now also available at Arsenal Women home matches at Meadow Park and the Emirates.
Arsenal onboarded lifestyle brand Stanley on a multi-year deal as a regional partner in July 2025.
The collaboration kicked off with the launch of the “Stanley 1913 x Arsenal FC” collection — a line of high-performance drinkware and barware inspired by the Arsenal kit colours and available for purchase worldwide.
Huizhou, Guangdong–based Chinese electronics manufacturer TCL was announced as the club’s Official Regional Consumer Electronics Partner in April 2023 in a deal covering the UK, Middle East, and Africa regions.
The partnership entails production of co-branded content for Arsenal fans in the aforementioned regions, with TCL also offering them exclusive discounts and matchday opportunities.
The two parties last renewed their partnership in March 2023.
Arsenal FC signed a deal with London-based electricity and gas supplier Octopus Energy back in October 2016, making it their official energy partner in the UK.
Since then, the company has provided its solar resources to provide clean energy for all operations at the Emirates. The deal also offers Arsenal fans clean energy tariffs among other benefits.
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