Arsenal FC announce Guinness partnership

Arsenal Football Club have announced a multi-year partnership with Guinness, bringing it on board as an Official Partner.

The deal, kicking off with the 2025/26 season, will see the Diageo-owned stout brewer’s brands Guinness and Guinness 0.0 be present at the Emirates Stadium on matchdays of the Arsenal men’s and women’s teams.

The global partnership will see Guinness work on various activations in more than 80 countries with the aim of creating unique fan experiences. Guinness will also work on promoting and encouraging responsible drinking at the Emirates.

Juliet Slot, Chief Commercial Officer, Arsenal FC, commented:

“Guinness is loved by supporters across the world. We’re proud to be partnering with one of the biggest global brands to make a day out at the Emirates the best experience for our supporters. Our matches are about rituals, traditions and a feeling of belonging. We’re excited to be putting Guinness at the heart of new rituals for our supporters across this season and beyond.“

Somnath Dasgupta, Marketing Director Global Sports Partnerships at Guinness, said:

“Arsenal is one of the most successful clubs in Premier League history, and this partnership marks an exciting opportunity to increase our association in football and build deeper connections with Arsenal supporters around the world. All fans visiting Emirates Stadium can look forward to enjoying beautiful pints of Guinness and Guinness 0.0 from next season. We look forward to creating new rituals and shared experiences with passionate Gooners on matchdays, and beyond the 90 minutes.“