Arsenal Football Club have announced a new partnership with Dubai-based luxury real estate developer Sobha Realty, which comes on board as the London-based English professional football club’s Official Global Real Estate Partner.
The partnership will see Sobha Realty have branding presence at the Emirates Stadium during all of the Arsenal senior men’s and women’s teams’ domestic home games. The two parties will also work on various initiatives to develop the sport industry in Dubai.
Sobha Realty will also be acquiring the naming rights to The WM Club, which is a premium matchday hospitality suite at the Emirates Stadium and it will be renamed to the “The WM Club Presented by Sobha Realty” as part of the agreement.
Juliet Slot, Chief Commercial Officer of Arsenal FC, commented:
“I am delighted to be in Dubai to sign this agreement and officially announce our new partnership with Sobha Realty. It is important that our partners share our vision, and Sobha Realty’s strong heritage in the region and its unwavering commitment to always moving forward match our own ambitions as a club. This is our first Official Global Real Estate Partner, a further sign of our commercial strength, and ability to continue attracting new partners from a diverse field of industries and backgrounds. We look forward to working with Sobha Realty in the years ahead and supporting its growth as a brand across the world.”
Ravi Menon, Co-chairman of Sobha Realty, said:
“Sobha Realty is delighted to be embarking on this exciting journey as Arsenal Official Global Real Estate Partner. Our collaboration with the globally recognised football institution is a coming together of shared values of both organisations as the‘ art of the detail’ meets the ‘art of football’. It demonstrates our unwavering commitment to the highest standards, driving sustainable economic growth, and access to international markets and talent. Having reached a significant milestone with this collaboration, we look forward to a successful and lasting future with Arsenal.“
Francis Alfred, Managing Director of Sobha Realty, added:
“It is a momentous occasion for Sobha Realty to join hands with The Arsenal as their Official Global Real Estate Partner. Our collaboration is a crucial step towards promoting excellence and growth in both real estate and sport. We have seen a heightened interest in Dubai Real Estate from UK consumers and with this partnership with Arsenal, we look forward to strengthening our brand in the UK & surrounding markets. We are very excited for this partnership and we hope to reach new heights and present a promising opportunity for Dubai’s talented football community.“