Arsenal FC join forces with Starling

Arsenal Football Club have announced a multi-year partnership with Starling, bringing it on board as their Official Retail Banking Partner.

The partnership, which covers both the men’s and women’s teams of the North London club, has kicked off with the launch of a financial literacy series titled Defending against Cyber Crims, with former Arsenal goalkeeper David Seaman featuring in its first instalment. This content venture aims to teach financial skills using football terminology.

Furthermore, the association will entail exclusive benefits for Starling customers, such as ticket giveaways. The bank will also work with the club’s charity arm, Arsenal in the Community, to create bespoke programmes that will support “women and girls in north London as well as local SMEs and female founders.”

Juliet Slot, Chief Commercial Officer, Arsenal FC, commented:

“We’re delighted to welcome Starling as the eighth new partner to join our family of world-class brands here since the end of last season. Starling has such a strong footprint in the game already, including being at the forefront of supporting sustainable growth in the women’s game – a goal we’re both focused on and will underpin so much of our work together in the coming seasons. We’re proud to have Starling join our diverse range of partners, who together are powering our ambition for sustained success.”

Michele Rousseau, Chief Marketing Officer at Starling, said:

“From checking transfers to building a fantasy team, football supporters’ everyday habits translate perfectly into money management. Now, we want to empower more people to take on those habits. Together with beloved Arsenal legends, our financial literacy series will use the cultural currency of football as a platform to get people in the UK rethinking their relationship with their money.

“We have a rich heritage in supporting the women’s game and bringing equality to pitches across the UK. Arsenal shares that ethos, and we’re looking forward to running several projects together that bring opportunities in football and finance to new communities.”