Arsenal extend Adidas deal until 2030

English football club Arsenal have renewed their partnership with Adidas until 2030, having reunited with the German company after 25 years ahead of the 2019–20 season.

The club’s last contract was reportedly worth £300 million and ran until 2024, averaging £60 million a year. Adidas made sure to complete the renewal before its current contract with the Gunners expired. 

With improved marketing rights that will provide the Arsenal players more visibility on a worldwide scale, the expanded agreement will place a greater emphasis on Arsenal Women, continuing the club’s shared commitment to advance the women’s game.

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No More Red, a long-term campaign designed to address the underlying causes of teenage violence by aiding young people via the construction of safe places and active mentoring with reliable role models, was jointly launched by Arsenal and Adidas earlier in 2022.

As part of the new collaboration, Adidas will provide knowledge and experience to Arsenal’s sustainability strategy to further drive forward its objective of substituting recycled polyester for virgin polyester in its goods wherever possible by 2024. 

Commenting on the extension, Arsenal Chief Commercial Officer, Juliet Slot said:

“We’re delighted to agree a new partnership with Adidas until 2030. The long-term nature of our extension means there’s a real commitment to build on this brilliant collaboration, with a strong focus on growing women’s football and developing our sustainability strategy.

“Since we’ve been reunited, we’ve driven initiatives and investment in our local communities, and developed exciting and bold product ranges for our players and supporters alike.

“We’re proud of the progress we’ve made together and we’re excited to take our partnership forward.”