This article contains information regarding the organisations enjoying a strong branding presence across Arsenal’s physical and digital assets as their sponsors for the 2022-23 Premier League season.
Also read: Arsenal Sponsors 2021-22
Arsenal signed a kit deal with German sportswear giant Adidas in October 2018. They agreed on a five-year deal worth £300m starting July 2019. With this deal ended Arsenal’s five-year partnership with Puma.
Arsenal first struck a deal with the UAE flag carrier airline back in 2006. Twelve years later, in February 2018, they extended their partnership to at least another five years in a deal expected to be in excess of £200m.
The Emirates logo holds household recognition among staple football fans, with the text “Fly Emirates” (now “Emirates – Fly Better”) emblazoned across the kits of many famous football clubs. The likes of AC Milan, Real Madrid, Chelsea, Paris Saint-Germain and Hamburger SV have had sponsorship deals with Emirates at some point in time.
Arsenal looped in the Rwanda Development Board in a three-year deal in May 2018, making “Visit Rwanda” the Official Tourism Partner of the club as well as the official sleeve sponsor for their matchday kits.
This deal initially brought a lot of criticism upon the Rwandan government and even accusations of investing in a foreign football club from the coffers of the country’s crucial developmental aid. However, the deal has since proved fruitful for both parties, with Rwanda even observing an 8% lift in their tourism numbers (September 2019).
Arsenal signed a three-year deal with the Schaffhausen-headquartered Swiss tech company in July 2018.
Under the terms of the agreement, Acronis serves as the Gunners’ Official Data Backup Partner, tasked with their data security and statistics provision. Apart from branding rights, Acronis also gets the ability to stage business-to-business events with the support of senior Arsenal executives.
The two parties last renewed their partnership in August 2022.
The Westminster, Colorado-based aluminium packing company signed a global partnership with Kroenke Sports and Entertainment (KSE) that covers all of their major sporting organisations — the Los Angeles Rams (NFL), the Denver Nuggets (NBA), and Arsenal Football Club (Premier League) — in October 2020.
The deal sees Ball serve as the official sustainable aluminium beverage packaging partner of Arsenal Football Club. The agreement sees the two parties explore opportunities to reduce the club’s negative impact on the environment while also undertaking educational initiatives in order to globally raise awareness regarding the importance of recycling and other green practices.
The Israeli social trading and multi-asset brokerage company was announced as an Official Partner of the club in September 2021 on a multi-year deal.
Apart from branding rights, the deal entails “marketing and educational opportunities” for eToro featuring Arsenal players.
Arsenal first signed a deal with Chuo, Tokyo-headquartered video game developer Konami back in October 2017. The Japanese company, mostly famous for its annually-released football simulation game Pro Evolution Soccer (PES), holds image rights to use Arsenal’s players’ likenesses as well as have their home stadium in-game.
Despite the deal, Arsenal’s stadium and players are licensed in Konami’s rival video game developer EA Sports’ FIFA series, given EA’s exclusive image rights deal with the Premier League.
In July 2021, Konami announced a complete overhaul of their flagship football simulation offering PES, which has since been rebranded as a cross-platform, free-to-play game called eFootball. Arsenal’s deal with Konami continues, seeing the club and their assets licensed in the game.
The two parties announced an extension of their partnership in August 2022. The new deal is set to run until the end of the 2022-23 season
Pixstory is a Washington DC-headquartered social media platform that describes itself as one “committed to integrity”.
In September 2022, Pixstory partnered with Arsenal with the aim to fight online abuse and foster a safer, healthier environment for social media discourse. The club joined the Pixstory platform under the handle @Arsenal.
A hydration drinks brand founded by YouTube celebrities KSI—an Arsenal fan—and Logan Paul, Prime Hydration was announced as the Official Hydration Partner of the club in July 2022 in a deal covering the 2022-23 season.
Apart from branding rights, the deal entails Prime Hydration’s products being made available to the Arsenal fans on matchdays at the Emirates Stadium.
Arsenal signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in July 2021 to launch their own Fan Token.
As the Official Fan Token provider of the club, Socios.com helps Arsenal offer their fans a chance to obtain Fan Tokens ($AFC) that allows them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold or won in an augmented reality in-game (“Token Hunt”).
As per the deal, Sportsbet.io gets access to Arsenal’s men’s and women’s players for promotional activities. Arsenal coaches, on their part, are mandated to conduct football clinics in Estonia for the country’s U19 women’s team.
The Newry-based manufacturer of sports science and performance analysis products was announced as the Official GPS Performance Tracker of the club in October 2021.
Apart from branding rights, the deal has seen the launch of the STATSports Arsenal FC Edition, which is a data tracker that allows aspiring players to compare their performance numbers to that of Arsenal’s professional male and female footballers, thereby also helping STATSports identify fresh young talent.
The free-to-play, play-to-earn NFT-based fantasy football game developed by Unagi was announced as an Official Partner of the club in May 2022.
The partnership sees Arsenal’s branding and players featuring in the game.
In August 2020, Arsenal announced Cadbury as their official snacking partner. The Gunners joined Manchester United, Manchester City, Chelsea and Spurs as another “big six” club to sign a snacking partner agreement with the Mondelēz-owned, Uxbridge-based confectionery company.
The deal allows Arsenal fans to buy Cadbury products inside the Emirates. The partnership also focuses on supporting the Little Wonder Café, a popular matchday destination situated near the stadium which was temporarily shut down during the COVID-19 lockdown.
In August 2022, Arsenal Football Development, an initiative of the club working on coaching-focused fan-engagement projects, delivered a mentoring series to grassroots female coaches in order to help them “enhance their skills and develop as coaches”.
Camden Town Brewery
London-based Camden Town Brewery acquired exclusive rights to Arsenal’s intellectual property when the two signed a three-year deal in July 2019. Camden Town Brewery serves as Arsenal’s official beer partner in the UK and Ireland.
The Noida-based Indian edtech platform was announced as Arsenal’s Official Learning Partner in India, South Africa, Indonesia and the Middle East in February 2022.
Apart from branding rights, the partnership also entails Extramarks collaborating with the club over “grassroots-level learning programmes, football workshops, meet and greets with the players, and other exclusive competitions” to help promote its brand and services in the aforementioned regions by leveraging Arsenal’s global commercial might.
Arsenal signed a three-year deal with Italian coffee brand Lavazza back in October 2018. The deal sees the Turin-based Italian company offer its coffee products (Tierra Colombia and Kafa Forest) at the Emirates and also avail exclusive rights to the Arsenal brand.
In December 2021, the partnership was renewed and expanded to also cover the club’s women’s team. The Lavazza coffee, hence, is now also available at Arsenal Women’s home matches at Meadow Park.
Arsenal signed a deal with London-based electricity and gas supplier Octopus Energy back in October 2016 as their official energy partner in the UK. Since then, the company has provided its solar resources to provide clean energy for all operations at the Emirates. Moreover, the deal also offers Arsenal fans clean energy tariffs and other various benefits.
The Los Angeles, California-headquartered tech-based natural wellness solutions provider became the Official Tech Wellness and Recovery Partner of the club in February 2021.
Covering the men’s, women’s, and academy setups of the club, the deal sees Therabody’s products made available across Arsenal’s London Colney Training Centre and Hale End Academy to help the players with training optimisation, reducing injury risks and accelerated recovery.
The British Virgin Islands-based blockchain-based real estate and hospitality company was announced as Arsenal’s Official Hotel and Resort Membership Partner in Asia and Europe in December 2022.
The partnership is aimed at promoting LABS Group’s proprietary digital marketplace Staynex, via which the company aims to disrupt the traditional hospitality industry with blockchain-based solutions.
Huizhou, Guangdong-based Chinese electronics brand TCL was announced as the club’s Official Regional Consumer Electronics Partner in April 2023, covering the UK, Middle East and Africa regions.
The partnership entails production of co-branded content for the fans in the aforementioned regions, with TCL also offering Arsenal fans exclusive discounts and matchday opportunities.