Aditya ChaudhuriExtramarks announced as the club’s Official Learning Partner.
Premier League side Arsenal have signed a new partnership with leading global provider of new-age digital learning solutions, Extramarks. The multi-year partnership will see Extramarks become Arsenal’s Official Learning Partner in India, Indonesia, South Africa and the Middle East.
The partnership will see Extramarks work towards introducing grassroot-level learning programmes, football workshops, meet-and-greets with the players as well as other competitions and experiences to increase engagement with its flagship schools. Additionally, Extramarks will also gain access to Arsenal’s physical, digital, social and logistical assets, which include club-certified coaches as well as Arsenal’s training centre and imagery. The partnership will also see both parties work together to make the learning experience more wholesome, both in the classroom and on the pitch.
Extramarks will also revamp its brand identity and introduce 360-degree learning solutions for in-school and at-home learning through various marketing, advertising, and promotional activities. It will also work towards showcasing how football and education can inspire and motivate schools and learners both.
Ritvik Kulshreshtha, Chief Executive Officer, Extramarks, commented:
“Arsenal is among the best-supported football teams globally and is known for its elegant style of play. Over the years, the club has built a strong resonance and support with young people in India. These factors make it a terrific format for us to expand our audience exponentially. Both Extramarks and Arsenal have a rich history, and it is a matter of pride for us to share our passion for inclusive (or holistic) learning by bringing on-field experiences into the classroom environment.”
Arpit Agarwal, Vice President, Extramarks Education, stated:
“Football is an attractive avenue for fast-paced brands like Extramarks to increase awareness. With a committed fan base in India, the partnership with Arsenal will drive awareness and demonstrate our offerings to a larger audience with a favourable attitude towards digital learning. This is a one-of-its-kind partnership for us, and we are excited to team up with Arsenal in the coming year and create a lot of value for our audiences.”
Juliet Slot, Chief Commercial Officer, Arsenal, added:
“Extramarks is doing brilliant work around the world to make learning more accessible and exciting for young people. Arsenal have millions of followers globally, and we’re delighted to team up with Extramarks to help them reach and engage a new audience with new learning opportunities. From our first-teams to our academy and right across the club, we have a passion for learning and development, and we’re excited to work with Extramarks to combine our expertise.”
