Arshdeep Singh teams up with Good Monk

Indian cricketer Arshdeep Singh has teamed up with Superfoods Valley’s nutrition brand Good Monk.

The partnership will see Singh headline Good Monk’s new campaign, which is aimed at awareness about healthcare among the elderly. The campaign will work towards starting a dialogue around proactive nutrition, particularly for individuals aged 50 and above.

The India and Punjab Kings quick will star in the campaign, aligning his on-field discipline and personal values with Good Monk’s preventive health philosophy.

Amarpreet Singh Anand, Founder & CEO, Good Monk (SuperFoods Valley Pvt Ltd), commented:

“We created Good Monk with a goal to fortify Indian meals and along the way we realised that while most health challenges prevail in the 50+ age bracket, there is barely any solution that focuses on this age group. This led to the creation of Healthy 50+. Partnering with Arshdeep Singh for this was an obvious extension as he embodies the brand philosophy optimally. He has been extremely vocal about his parents’ role in his journey and his concern for them. Through this film and partnership, we are championing the importance of preventive healthcare for the elderly in our families. We hope this campaign and message resonates with the audiences and they embark upon this journey with Arshdeep and us.”