Swiggy teams up with Dinesh Karthik for IPL season

Former Indian cricketer Dinesh Karthik has joined hands with Swiggy to headline the latter’s latest campaign for the ongoing Indian Premier League (IPL) season. Karthik stars in Swiggy’s latest campaign focused around showcasing how ordering in from Swiggy has become almost a ritual on match-days for the fans. The digital film sees Karthik bring the on-field intensity inside the house while giving commentary as the house members try to enjoy their Swiggy meal.

Dinesh Karthik, commented,

“The experience of watching a match at home is only complete when paired with great food. I am delighted to partner with Swiggy, a brand synonymous with the match-day traditions of millions. It was a pleasure to contribute to this digital film, which perfectly captures the vibrant energy of the game and brings it to life at home. I hope fans nationwide enjoy the film as much as we enjoyed creating it.”

Mayur Hola, VP- Brand, Swiggy, said,

“Life and cricket co-exist for us. The lines between life and cricket don’t just blur, they disappear, with the game living within us all the time, like it is almost in our blood stream. We breathe cricket, we eat cricket. And that’s exactly what we are communicating in this new film- that Swiggy which delivers your favourite food, and cricket which delivers that high-octane entertainment, live alongside each other. Together, they create a memorable experience of entertainment and indulgence effortlessly that is always there for the fans to enjoy.”