Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Association Sportive de Monaco Football Club — commonly referred to as AS Monaco — as their sponsors and partners for the 2025/26 season.
In November 2023, AS Monaco announced a partnership with APM Monaco, a luxury fashion and jewellery brand, bringing in on board as a Major Partner for the 2023/24 season.
As per the agreement, the APM logo features on the front of the club’s matchday shirt for their domestic outings.
In July 2024, the two parties signed an extension deal, which is set to run until the end of the 2025/26 season.
In April 2025, AS Monaco announced Mizuno as their official equipment supplier from the 2025/26 season onwards. The Japanese company, established in 1906 in Osaka, thus provides training and match kits for Monaco’s senior and youth sides.
Furthermore, the five-year agreement entails Mizuno providing club fans with themed “premium product collections, original lifestyle ranges and exclusive creations”.
In August 2024, AS Monaco announced a sponsorship deal with French carmaker Renault, bringing it on board as their front-of-matchday-shirt sponsor for their European games.
As per the deal, Monaco sported the branding of Renault’s 5 E-Tech electric vehicle on their UEFA Champions League jersey during the 2024/25 season.
Additionally, Renault’s branding is prominently displayed inside Monaco’s home ground, the Stade Louis-II, as well as across their official online and digital channels. Provision of more than 20 Renault vehicles to the Monégasque outfit is also part of the agreement.
In June 2025, the two parties announced a two-year extension of their partnership. The “R4” logo is thus visible on the “pocket” of Monaco’s matchday shirt (above the club crest) during Ligue 1 matches and front and centre of the jersey as the primary sponsor during Champions League outings.
Vbet is a sports betting company that has been operating in the French market since 2019. It first teamed up with AS Monaco in 2020, before extending its partnership with the club for four more years in March 2025.
As the club official sports betting partner, Vbet’s logo features on the front of Monaco’s playing and training shorts among other club assets.
In June 2025, AS Monaco and the Ministry of Sports and Leisure of the Democratic Republic of the Congo announced signing a multi-year agreement, which made “R.D.Congo, cœur de l’Afrique” a premium partner of the club until 2028.
The partnership is in line with the DRC’s efforts to raise its global profile by partnering with big-name outfits and improving its football infrastructure, to which AS Monaco contribute by working on local initiatives and training programmes to professionalise the sport in the country while growing their own presence in the region.
In August 2025, AS Monaco and LMDV Hospitality, which is controlled by LMDV Capital, announced their collaboration until 2028.
As per the agreement, LMDV Hospitality acts as a premium partner of the club. Its hospitality brand Twiga serves as the principal front-of-shirt sponsor for their professional team’s training kit while also enjoying a branding presence around the pitches of their training centre and the VIP areas of the Stade Louis-II.
Meanwhile, Italian mineral water brand Acqua Fiuggi, acquired by LMDV Hospitality in 2024, serves as the front-of-shirt sponsor for AS Monaco’s amateur teams, while its bottles are present during the club’s press conferences as well as the hospitality areas during their professional team’s home games.
Triangle Intérim, a French recruitment and HR solutions provider, is also a Premium Partner of AS Monaco for the 2025/26 season. In August 2024, the two parties agreed on a three-year extension deal.
The relationship between the two parties began in the 2013/14 season. Currently, Triangle Intérim’s logo features on the front of Monaco’s matchday shirt for their Ligue 1 outings — right above Mizuno’s logo.
Teddy Smith is a French casual clothing and denim brand founded in 1989 by Philippe Bouloux. It has been serving as a Premium Partner of the club since 2023, and its logo used to feature on the back of Monaco’s matchday shorts.
In July 2024, AS Monaco and Teddy Smith renewed their partnership. Extended to 2027, the deal puts the logo of the ready-to-wear brand on the back of Monaco’s playing shirt.
Bang & Olufsen, a Danish high-end consumer electronics company, has been acting as a Premium Partner of AS Monaco since August 2023. In May 2024, the two renewed their partnership until 2026, with the brand’s logo featuring on the upper back of Monaco’s Ligue 1 jerseys.
The Danish luxury audio brand also benefits from branding visibility at the Stade Louis-II as well as across official club signage and communication platforms.
In July 2024, FOM Industrie, a manufacturer of machine tools for cutting and machining aluminium profiles, became a Premium Partner of AS Monaco for the 2024/25 season.
As part of the branding rights, the FOM Industrie logo is featured on the back of the Monaco first team’s shorts for all Ligue 1 matches. The two parties also work on co-branded activations.
The two parties last signed a partnership renewal agreement in July 2025, extending their deal until 2027.
In June 2024, AS Monaco announced a partnership with ComAve, a global e-commerce platform.
ComAve thus acts as the club’s official e-commerce platform, providing innovative solutions and engaging content to their fan base.
Zumub is a multi-brand retailer of health-focused and sports nutrition products. It signed a deal with AS Monaco to become their Official Nutrition Partner in September 2021.
As a part of the agreement, Monaco fans are offered exclusive discounts by Zumub.
The two parties last renewed their partnership in May 2025, extending it till 2026.
Cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta–based blockchain fintech provider Chiliz, acts as the Official Fan Token Partner of AS Monaco.
The two parties entered into an agreement in November 2021, as per which Socios.com provides fan tokens ($ASM) to Monaco fans, allowing them to participate in club-related activities.
In October 2022, AS Monaco announced TGI Sport, a global provider of high-end technology solutions, as their official LED supplier.
TGI has been providing the club with LED panels for the Stade Louis-II.
In August 2023, AS Monaco announced its partnership with “casual chic” clothing brand Vicomte A.
The partnership, running until 2025, designates Vicomte A. as the official formal wear partner of the club. The brand thus provides bespoke formal wear for their players, executives, and employees, while also developing a dedicated capsule collection and benefiting from visibility at the Stade Louis-II.
In April 2025, the two parties renewed their partnership until the end of the 2026/27 season.
In September 2024, AS Monaco announced signing a partnership agreement with ink cartridge retailer FranceToner for the 2024/25 season.
FranceToner has been an advertiser for the club for over ten years and currently supports them throughout their Ligue 1 and Champions League campaigns.
In August 2024, AS Monaco and BiddingSport, an online auction platform for match-worn shirts, announced their collaboration for the 2024/25 season.
As part of this partnership, shirts worn by Monaco players during Ligue 1 and Champions League games are auctioned off on BiddingSport.
In August 2023, AS Monaco announced a sponsorship deal with Asian sports entertainment platform 6686 Sport.
The agreement was signed to strengthen the club’s footprint in Asia and entails collaboration on fan engagement projects. 6686 Sport also enjoys branding exposure at the Stade Louis-II via pitch-side LED panels during Ligue 1 broadcasts.
In August 2024, AS Monaco announced a sponsorship agreement with international betting platform Linebet, bringing it on board as their betting partner for the Sub-Saharan Africa and MENA (Middle East and North Africa) regions.
The partnership, aimed at boosting “visibility in Sub-Saharan Africa and MENA and bring their respective communities closer together”, entails exclusive betting offers for Monaco fans on the Linebet platform.
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