AS ROMA LANDS NEW BALANCE AS NEW KIT SUPPLIER

Serie A club AS Roma recently announced New Balance as their new technical partner starting from the 2021-22 season. The three-year deal is valued at €3m-€4m per year and will see New Balance replace fellow American rival brand Nike.

Nike and Roma had agreed a one-year deal for the 2020-21 season after prematurely ending their decade-long agreement by four years at the end of the last one.

The New Balance deal is valued less than the Nike one that was valued at €5m per year but will provide the Giallorossi a higher percentage of overall sales (40%).

Commenting on the deal, Roma’s chief executive Guido Fienga said:

“This agreement represents an important step for the club and our ambitions to continue growing. New Balance are globally recognised as leaders in their industry and we are convinced this new partnership will mark the start of many great new opportunities for our brand. We are delighted to entrust the creation of our kits to them and cannot wait to see AS Roma players wearing the new shirts.”

New Balance Football’s general manager Kenny McCallum said:

“We are delighted to have AS Roma join the New Balance family. This is more than a football club; the Giallorossi have a unique voice in the game that demonstrates a true sense of social responsibility and community. We are immensely proud to be working with the club, to bring our innovative approach to kit design and development to the beautiful world of calcio.”

 

Roma currently lie third in the Serie A table, seven points behind table-topping Inter Milan.

Staff

Recent Posts

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

13 hours ago

South Africa vs India 1st T20I: Preview and Predictions

Can Suryakumar Yadav and co. take a series win in South Africa? While the Indian…

15 hours ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

18 hours ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…

1 day ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

1 day ago

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…

2 days ago