AS Roma team up with Harmont & Blaine

AS Roma have roped in Italian high-end smart-casual clothing company Harmont & Blaine as their Official Style Partner following a partnership agreement with the Napoli-based company.

Harmont & Blaine, as per the agreement, will provide the Roma players as well as technical and management staff with formal clothing and kits. All apparel will have the “finishing touch of each piece will be a label bearing AS Roma’s crest and the Blaine dachshund – the brand’s emblematic mascot, which will also be embroidered onto the garments using a contrasting stitch.”

Harmont & Blaine will also support the Roma women’s team through a “series of projects and ad hoc content with the club’s stars, such as photoshoots, communications campaigns, and participating at events.”

Michael Wandell, Chief Commercial & Brand Officer, AS Roma, commented:

“We’re delighted to announce this partnership with one of the most popular ‘Made in Italy’ brands that truly represents the Mediterranean lifestyle. This new deal is further validation of the growing interest in women’s football and our incredible athletes. With the successes they have achieved, they continue to attract the power of an ever-growing audience and prestigious new partners.”

Paolo Montefusco, Founder and CEO, Harmont & Blaine, said:

“As a fan of top-quality sport, I can confirm that we’re very happy about taking on this partnership with AS Roma, who represent sporting excellence in Italy and the world. Above all, this is a clear example of our shared positive values, such as loyalty, teamwork, and everyday commitment.“