Ashleigh Barty: Brand endorsements

This article contains information regarding Australian former professional tennis player Ashleigh “Ash” Barty’s brand endorsement deals.

ENDORSEMENTS

Jaguar

Barty joined hands with the British luxury car brand in December 2018.

Since the beginning of the partnership, Barty has featured in multiple Jaguar ad and marketing campaigns.

Kayo Sports

Australian streaming service Kayo Sports has Barty on board as an ambassador.

Vegemite

Barty first signed on with the Australian food spread brand in 2017, renewing the partnership in 2021.

As part of the sponsorship agreement, Barty promotes the product via various media platforms. She also sported the Vegemite logo on the court during her playing days.

Head

Barty used to be sponsored by Austrian sports equipment brand Head for her racquets during her playing days.

Fila

Barty first signed up with the Italian brand in 2016. Fila sponsored her apparel and footwear on the court.

In early 2021, Barty extended her partnership with Fila for another few years.

Rado

Barty joined the Swiss luxury watch brand in 2017, coming on board as a member of Rado’s “YoungStar” family.

Barty sported Rolex watches both on and off the court.

Banana Boat

Barty is also an ambassador of sunscreen brand Banana Boat. She promotes the importance of skin care via this partnership, especially to those who spend a lot of time under the sun.

esmi

Along with Banana Boat, Barty also joined hands with esmi Skin Minerals in 2018.

esmi is an Australian women’s skin care company known for manufacturing cruelty-free vegan skin care products.

Tourism Australia

Barty has also featured in multiple advertisements and campaigns for Australia’s national tourism authority.

Uber Eats

Barty joined hands with Uber Eats in 2020.

As part of her sponsorship deal, Barty appears in multiple campaigns for the company, including the “Rogue Umpire” campaign alongside Hollywood actor Sacha Baron Cohen and fellow Australian tennis star Nick Kyrgios.

YoPRO

Protein snack brand YoPRO signed on Ash Barty as an ambassador in 2020. She featured in YoPRO’s “Every Millimetre Matters” and “Fuel Your Journey” ad campaigns.

The partnership sees Barty feature heavily in YoPRO’s media campaigns across various platforms.

Gillette Venus

Barty struck a sponsorship deal with Gillette Venus at the start of 2021. She promotes the brand online whilst also appearing in its campaigns Down Under.

Marriott International

In November 2021, in the build up to the 2022 Australian Open, Marriott International roped in Barty as a brand ambassador for the Marriott Bonvoy loyalty programme.

AIA Vitality

Barty signed on as a brand ambassador for insurance company AIA Vitality in February 2022, serving as the face of several of its campaigns in Australia, promoting health and insurance awareness, while also working with the brand to improve the country’s national health outcomes.

Grill’d

In January 2024, Barty teamed up with Grill’d to launch limited-edition burgers—the “Barty Burgers”—to raise funds for educational and sports initiatives for children.

Optus

Australian tech firm Optus signed on Barty as its “Chief of Inspiration” in August 2022. This was Barty’s first partnership after her retirement.

As per the deal, Barty features in various content initiatives, employee engagement programmes and community-focused campaigns of Optus that are aimed at connecting Australians together and inspiring them to say “yes” to their dreams, goals, and ambitions.