British Formula One team Aston Martin (AMF1) have announced a new Global Partnership with world-renowned chef Wolfgang Puck. The partnership will kick-off from the upcoming Monaco Grand Prix.
The partnership will see guests stand a chance to try out sample signature dishes created by Puck and his team at every Grand Prix, starting with the Monaco race. The deal will also put Puck’s brand logo on the Aston Martin car for the Monaco race and at Grands Prix located near Puck’s restaurants.
Wolfgang Puck spoke about the partnership, stating:
“I’m a big fan of F1 and the Aston Martin Aramco Cognizant Formula One Team.This partnership is hugely exciting and will see us combine great food with a great racing team and an iconic brand. It’s going to be a lot of fun.“
Lawrence Stroll, Executive Chairman, AMF1 Team, added:
“I am delighted that we can add Wolfgang’s signature dishes to Aston Martin’s dining experience in the Formula One paddock.Our mission is to constantly elevate the experience of our guests and this collaboration, with one of the world’s finest restaurateurs, is another demonstration of our limitless ambitions on and off the racetrack.“