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Aston Martin expands JCB partnership

Aston Martin Aramco F1 Team expand JCB partnership

February 3, 2024

Aston Martin Aramco F1 Team have extended their partnership agreement with JCB ahead of the 2024 FIA Formula One World Championship.

The multi-year extension agreement will keep the JCB logo on the Aston Martin race car, the AMR24. It will also entail the two parties focusing on “efficient and sustainable business practices, facilitating an alliance that fosters growth and drives technical innovation.”

Speaking about the expansion agreement, Jefferson Slack, Managing Director — Commercial & Marketing, Aston Martin Aramco F1 Team, commented:

We’re delighted to renew our partnership with our friends at JCB as we head into the 2024 season – our sixth season together. This incredibly successful relationship has brought together two British icons, and there is much more to come as we continue to work closely to improve the team’s on and off-track operations. JCB has been integral to the construction of the AMRTC, which opened its doors last year. All at Aston Martin Aramco recognise how crucial our new Technology Campus has been in encouraging more collaborative working, and we will continue to reap the benefits of this truly fantastic facility. With JCB’s support, the construction of our two additional buildings continues to progress rapidly. We look forward to working with JCB for many more years to come.

Steve Fox, Managing Director — Global Major Accounts, JCB, added:

We are extremely pleased to continue our partnership with the Aston Martin Aramco Formula One Team. It is a partnership which is hugely beneficial to our business, helping us establish and galvanise relationships with our customers around the world. We are excited to be part of the team seeking to build on its best season to date and particularly delighted to have been chosen to supply our world class equipment for the expansion of its fantastic Technology Campus.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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