Aston Martin Aramco F1 Team join forces with Xerox

Aston Martin Aramco Formula One Team have signed a multi-year partnership agreement with Xerox, an office tech and solutions provider.

The partnership will kick off from next year onward and make Xerox an Official Global Partner of the Silverstone-based team.

As per the agreement, Xerox will support the team’s digital technology functions both on and off the racetrack, including managed print services, augmented reality projects, and marketing insights.

Xerox’s branding is set to feature on the Aston Martin car, the AMR24, during the upcoming Last Vegas Grand Prix.

Also read: Aston Martin Aramco F1 Team Sponsors 2024

Jefferson Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Team, commented:

“Xerox has long been a leader in innovation, and this partnership brings together two brands that thrive on precision and efficiency. We are excited to work with Xerox and leverage their expertise to enhance our team’s digital operations. As we push the boundaries of performance, this partnership will drive us forward.“

Deena LaMarque Piquion, Chief Growth and Disruption Officer, Xerox, added:

“Just as the Aston Martin Aramco Formula One Team relentlessly pursues peak performance on the track, Xerox empowers businesses to accelerate their digital transformation journey with cutting-edge solutions. Together, we are shaping a new future – where agility meets innovation, and businesses achieve excellence at the speed of F1.“