Aston Martin joins forces Xerox

Xerox onboard as Official Global Partner

British Formula One team Aston Martin has signed a multi-year partnership with office technology and solutions firm Xerox. The partnership will kick off from 2025 and will see Xerox become an Official Global Partner of the Silverstone-based team. Xerox will be working with the team to support their digital technology functions both on and off the racetrack, including managed print services, augmented reality and marketing insights. Xerox will also have their branding present on the Aston Martin car, from the Last Vegas Grand Prix 2024.

Jefferson Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Team, commented,

“Xerox has long been a leader in innovation, and this partnership brings together two brands that thrive on precision and efficiency. We are excited to work with Xerox and leverage their expertise to enhance our team’s digital operations. As we push the boundaries of performance, this partnership will drive us forward.”

Deena LaMarque Piquion, Chief Growth and Disruption Officer, Xerox, added,

“Just as the Aston Martin Aramco Formula One Team relentlessly pursues peak performance on the track, Xerox empowers businesses to accelerate their digital transformation journey with cutting-edge solutions. Together, we are shaping a new future – where agility meets innovation, and businesses achieve excellence at the speed of F1.”