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Aston Martin renews Girard-Perregaux partnership

Aston Martin F1 renew Girard-Perregaux partnership

February 9, 2024

Aston Martin Aramco F1 Team have renewed their partnership agreement with Swiss luxury watchmaker Girard-Perregaux. 

The partnership, which began three years ago, is set to continue, with the Girard-Perregaux branding remaining on the Silverstone-based British team’s race car. 

Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One Team, commented:

It’s been a remarkable three years in partnership with Girard-Perregaux. We’ve seen beautiful watches, memorable moments and a collaborative relationship emerge from the partnership as we’ve met around the concept of innovation for performance. Together we have benefitted from the collaboration, sharing ideas and working closely to elevate everything we do. I’d like to thank Patrick and his team for the ride and for the passion, commitment and creativity they’ve applied to what we do together. Long may it continue.

Patrick Pruniaux, Chief Executive Officer, Girard-Perregaux, added:

It’s no coincidence that the collaboration with Aston Martin Aramco has coincided with a season of renewal at Girard-Perregaux. Together, we’ve built a partnership and a friendship, we’ve built some incredible watches, and we’ve built each other up, elevating perceptions of both brands. It’s been the perfect marriage and we’re extremely excited to continue it. My thanks to Lawrence and the Aston Martin family for going with us on this journey of discovery as we returned to independence, and for the energy they’ve brought to our operation. The future is brighter because of the renewal of our partnership, as we innovate, create and travel forward together.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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