Brazilian investment management firm XP has been roped in by British Formula One team Aston Martin as their Official Global Financial Services Partner.
The multi-year partnership will see XP gain international recognition through Aston Martin as the company aims to showcase its product portfolio.
As part of the deal, XP’s branding will also be present on the top-chassis and rear-wing endplates of the Aston Martin car for the remainder of the 2022 F1 season and on the team kit and overalls of the race and test drivers of Aston Martin from the 2023 season onwards.
José Berenguer, CEO at Banco XP and Head of Wholesale Banking, commented:
“We are delighted to be partnering with the Aston Martin Aramco Cognizant Formula One™ Team. We fully recognise AMF1’s ambition to become one of the dominant teams on the Formula One grid and feel this is a unique opportunity to bring together XP and other Brazilian partners to invest in the future of Brazilian motorsport.“
Lisandro Lopez, CMO at XP Inc, stated:
“As a business, we are focused on building strong, long-term relationships with companies and clients within our ecosystem. As a loved and respected brand within Brazil, we are now connected with the country’s passion for Formula One. And that will kick off a new era for our brand, connecting us to millions of Brazilians around the world.
“In addition, supporting Brazilian motorsport and young Brazilian drivers is one of our highest priorities for this partnership. The structure we are looking to provide absolutely aims to re-establish that hegemony and put Brazil firmly back on the F1 map.“
Jefferson Slack, AMF1 Managing Director, Commercial & Marketing, added:
“We are delighted to welcome XP to the AMF1 team. They are one of Latin America’s most revered and respected investment companies, with a presence across many continents, and we are very happy that they have chosen to partner with us.
“Together, we believe that the future for Brazilian motorsport is bright: we have already signed Felipe Drugovich as one of our development drivers for 2023, and we have big plans for him. We are also looking forward to supporting XP’s incredible aim to help restore Brazil’s rightful position within the F1 firmament with their comprehensive support programme for young drivers. It’s an incredible and commanding way to kick off this partnership.“