Aston Villa extends Kaizen Gaming partnership

Premier League club Aston Villa has announced a partnership extension with Kaizen Gaming who will take up the role of the club’s Official Sleeve Partner. The Betano branding will be present on the sleeve of Aston Villa’s kits while also working together with the club on fan engagement and other community activities. 

Francesco Calvo, President of Business Operations, Aston Villa, commented,

“It is fantastic news that we will be continuing our partnership with Kaizen Gaming. Over the past two years, we have worked collaboratively on a number of different initiatives and look forward to further exploring new avenues for growth together. We are proud of everything we have achieved with Kaizen Gaming as Principal Partner and are excited about the opportunities that we can align on in the future.”

Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, added,

“Our first two years with Aston Villa have been nothing short of extraordinary. We entered this partnership with total respect for this club’s immense heritage, and it has been a privilege to stand next to the team and its global fanbase during a historic period of success, culminating in winning the UEFA Europa League. Beyond football, Aston Villa is an organisation that deeply cares for its community and we are happy to support them. All in all, this partnership has been a natural fit, built around shared ambition, values and trust.”