Aditya ChaudhuriEnglish professional football club Aston Villa have announced a new multi-year partnership with online betting firm BK8, which will join the club as their new Principal Partner and front-of-shirt sponsor from the 2023-24 season onwards.
The three-year deal will last till the end of the 2025-26 season and have the BK8 logo present on the front of Aston Villa’s jersey along with on other team assets.
The two parties have also announced that, through the partnership, they will be making charity donations. For every “third” Villa kit sold, BK8 will make a donation to a local charity in Birmingham.
An Aston Villa spokesperson commented:
“Through this partnership with BK8 we look forward to exciting collaborations together that will help to grow both brands, particularly within Southeast Asia.“
Michael Gatt, Managing Director, BK8 EMEA, added:
“We are really delighted to be able to announce our support for local charities as part of our exciting new partnership with Aston Villa. Being able to give something back to the supporters for their dedication is a hugely significant part of the reason we want to be involved with a prestigious institution, which is what Aston Villa Football Club are.
“As a brand working in football for the last few years, we have committed to working closely with our partners’ local community initiatives and ensure we continue our commitment to delivering on our ambitions in this area. Over the next three years of this deal we will work tirelessly to make an impact in this area with a number of programmes across the region that engage with Villa supporters locally but also on a global scale.“
