Aston Villa FC announce Visit Rwanda as Principal Partner

Aston Villa Football Club have announced Visit Rwanda as their Principal Partner, Official Tourism Partner, and Official Coffee Provider.

As part of the branding rights, Visit Rwanda will feature front and centre on the shirts of the Villans’ men’s, women’s, and academy teams, in what the club claim is the “most important sponsorship deal” in their history.

Francesco Calvo, President of Business Operations, Aston Villa FC, commented:

“This is a very exciting partnership for Aston Villa Football Club and a symbol of the club’s continuing expansion and growth into international markets. There is a great range and depth of opportunities for collaboration, learning and innovation and we are looking forward to working with Visit Rwanda to deliver meaningful activations through tourism, investment and sporting development.”

Janet Karemera, Chief Executive Officer of Rwanda Convention Bureau (RCB), added:

“This sponsorship is a powerful expression of Rwanda’s ambition to engage global audiences through one of the world’s most influential platforms and position our country as a destination to visit, invest and do business. Bringing together the Land of a Thousand Hills and the City of a Thousand Trades celebrates a shared commitment to enterprise, innovation and ambition. Building on eight successful years of raising awareness and engagement in the United Kingdom, one of Rwanda’s key tourism source markets, we look forward to working with Aston Villa to expand our reach to new audiences in the UK, across Europe and beyond. Through this partnership, we aim to deepen the connection with those already considering travel to Rwanda, whether for tourism, investment or business events, all while contributing to the long-term growth and development of the football ecosystem in Rwanda.”