Aston Villa teams up with Winvia Entertainment for fan focused competitions

Premier League club Aston Villa has announced a new partnership with technology-led entertainment business Winvia Entertainment which will see both work to launch the ‘Villa Win’ prize draw competition for the fans. Winvia Entertainment will be running the prize draw and let fans enter regular competitions to win prizes and fan experiences using the Winvia platform.

Francesco Calvo, President of Business Operations, Aston Villa, commented,

“Winvia’s platform and expertise will allow us to create more fan engagement opportunities through our new Villa-themed prize draws. It will not only allow us to interact with our supporters in a fun and different way, but any revenues generated can be reinvested in a number of ways, including our many community schemes.”

Gil Barel, Head of Strategic Partnerships and M&A at Winvia Entertainment, commented,

“Villa Win is a strong example of the partner-led opportunities that we are confident our platform is built to support, and represents another step in delivering the strategy we set out at IPO. Aston Villa has a powerful brand and a highly engaged supporter base and has recognised the opportunity for prize draws to bring supporters together in a fun and engaging way. We are pleased to be working with the Club to launch a new prize draw competition supported by our technology platform, operational capability and prize draw expertise. For Winvia, this partnership demonstrates how we can apply our platform into new channels with established audiences. We are confident that this model has the potential to scale across other clubs and sports organisations and become an increasingly important part of the Group’s long-term growth strategy over time.”