Aston Villa FC team up with Winvia Entertainment for fan-focused competitions

Aston Villa Football Club have announced a partnership with Winvia Entertainment, a technology-led entertainment business.

The partnership will see the two launch a prize draw competition for the fans. Titled “Villa Win” and operated by Winvia, the prize draw will offer fans a chance to enter regular competitions and win prizes and experiences.

Francesco Calvo, President of Business Operations, Aston Villa FC, commented:

“Winvia’s platform and expertise will allow us to create more fan engagement opportunities through our new Villa-themed prize draws.

“It will not only allow us to interact with our supporters in a fun and different way, but any revenues generated can be reinvested in a number of ways, including our many community schemes.”

Gil Barel, Head of Strategic Partnerships and M&A at Winvia Entertainment, commented:

“Villa Win is a strong example of the partner-led opportunities that we are confident our platform is built to support, and represents another step in delivering the strategy we set out at IPO.

“Aston Villa has a powerful brand and a highly engaged supporter base and has recognised the opportunity for prize draws to bring supporters together in a fun and engaging way. We are pleased to be working with the Club to launch a new prize draw competition supported by our technology platform, operational capability and prize draw expertise.

“For Winvia, this partnership demonstrates how we can apply our platform into new channels with established audiences. We are confident that this model has the potential to scale across other clubs and sports organisations and become an increasingly important part of the Group’s long-term growth strategy over time.”