Zee nets Serie A broadcast rights for Indian subcontinent

Zee Entertainment Enterprises Ltd has acquired the exclusive broadcast and digital rights for Serie A, Italy’s top division of men’s professional club football, as well as the country’s flagship cup competitions Coppa Italia and Supercoppa Italiana.

The five-year broadcast agreement covers not just India but also Afghanistan, Bangladesh, Bhutan, Sri Lanka, and the Maldives. Kicking off this month with the start of the 2026/27 season, the deal will see Zee5 showcase the games digitally, while the Unite8 Sports channels will broadcast them on television.

“Z” will showcase live games, highlights, and other content as well.

Bavesh Janavlekar, Chief Business Officer – Unite8 Sports, Zee Entertainment Enterprises Ltd, commented:

“At ‘Z’, our commitment is to build a robust football ecosystem that brings Indian fans closer to the sport through premium  content and a quality viewing experience. The addition of key global properties like ‘Serie  A’, ‘Coppa Italia’ and ‘Supercoppa Italiana’ to our portfolio, is a firm reflection of the scale  and passion of football across the country. As one of the most respected leagues in  football, ‘Serie A’ brings together iconic clubs and talent that have captivated  generations of fans.

“We are thrilled to present all the action and intensity of the league on Zee 5 and Unite8 channels, offering consumers a truly differentiated destination for  global football. Together with FIFA and Bundesliga, it further strengthens our ability to  offer consumers compelling football content, while creating new opportunities to  deepen the engagement beyond the live match.”