Danish esports organisation Astralis has announced a partnership agreement with data platform Shikenso. The partnership will see Shikenso become Astralis’ Official Data Provider.
The partnership will see Shikenso gain visibility across Astralis’ social handles. Astralis, in turn, will use Shikenso’s AI tools to get a better understanding of its teams’ performances.
Kasper Sindt, Commercial Director at Astralis, commented:
“From day one, our vision has been to create a globally recognized and iconic gaming brand, engaging with fans and gamers across borders and on all levels. We strive to always push our commercial partnerships forward and create additional value by working systematically with the best insights and analytics in the industry.
“We base our commercial decisions on facts rather than feelings, and on insight rather than gut feelings. Shikenso will help us elevate our game in this area even further, enabling us to pinpoint exactly which activities drive the most commercial value for Astralis and our partners.“
Arwin Fallah Shirazi, CEO of Shikenso, added:
“Astralis has proven to be an essential part of today’s esports ecosystem, not only through its success but even more so by its pioneering spirit, passion for the industry and dedication to encourage and promote new talent.
“To be able to work with an organisation of this calibre is an extraordinary mission that we are more than looking forward to!“
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