The Board of Control for Cricket in India (BCCI) has announced a partnership with electric two-wheeler manufacturer Ather Energy, bringing it on board as an Associate Sponsor of the ongoing New Zealand tour of India.
Ather Energy will thus sponsor the entire white-ball series, which got underway on January 11 and concludes on January 31, 2026. The partnership will see Ather Energy enjoy prominent branding across the games’ broadcast, which will focus on the “It’s Easy on an Ather” campaign, which is aimed at highlighting the thoughtfulness of their engineering and rider-centric features that Ather offers.
The 2026 New Zealand tour of India comprises three ODIs and five T20Is, with the Kiwis having won the first two one-days to seal the ODI series.
Major League Cricket (MLC) franchise Texas Super Kings have announced a multi-year partnership renewal with …
Chinese consumer electronics manufacturer Dreame Technology has signed a new partnership with footballer Cristiano Ronaldo,…
The Mumbai Cricket Association (MCA) has signed a new partnership with Nuvama Group's brand, Nuvama…
Mixed martial artist Ronda Rousey has been announced as the new Brand Ambassador of lubricants…
The Glasgow 2026 Commonwealth Games has found a new partner as UK-based wheelchair accessible vehicle…
The Madhya Pradesh Cricket Association (MPCA) has announced a new partnership with the Aditya Birla…