Atlético de Madrid join hands with Fever for new partnership

Club Atlético de Madrid have announced a long-term partnership with Fever, bringing it on board as their Official Ticketing Partner and Fan Experience Partner.

The five-year deal will see Fever work on enhancing fan experiences at Atleti’s home ground, the Riyadh Air Metropolitano. Fever will handle all fan experiences at the venue, including games, stadium tours, museum visits, as well as concerts and live entertainment.

Óscar Mayo, Chief Revenue and Operations Officer, Club Atlético de Madrid, commented:

“This long-term collaboration with Fever will allow us to continue raising the standard of the experiences we offer our fans at the Riyadh Air Metropolitano. We are delighted to work together to further improve the satisfaction of Atleti supporters with their stadium, which is their home.”

Rocío Trujillo, Fever’s General Manager for Southern Europe, added:

“The Riyadh Air Metropolitano is much more than a stadium. It is one of Europe’s leading entertainment venues and a clear example of how major venues are evolving around the world. We are thrilled to take this step alongside Atlético de Madrid and help expand the reach, visibility and experiences that take place in this unique space.”