Atlético de Madrid joins hands with Fever for new partnership

Spanish football club Atlético de Madrid has announced a new long-term partnership agreement with technology platform, Fever, who joins the club as their Official Ticketing Partner and Fan Experience Partner. The five-year deal will see Fever work on enhancing fan experiences at the Atlético de Madrid home stadium, the Riyadh Air Metropolitano. Fever will handle all the fan experiences at the stadium including the games, stadium tours, museum visits, as well as concerts and live entertainment.

Óscar Mayo, Chief Revenue and Operations Officer, Atlético de Madrid, commented,

“This long-term collaboration with Fever will allow us to continue raising the standard of the experiences we offer our fans at the Riyadh Air Metropolitano. We are delighted to work together to further improve the satisfaction of Atleti supporters with their stadium, which is their home.”

Rocío Trujillo, Fever’s General Manager for Southern Europe, added,

“The Riyadh Air Metropolitano is much more than a stadium. It is one of Europe’s leading entertainment venues and a clear example of how major venues are evolving around the world. We are thrilled to take this step alongside Atlético de Madrid and help expand the reach, visibility and experiences that take place in this unique space.”