Club Atlético de Madrid have announced a multi-year partnership agreement with global cryptocurrency exchange Kraken, roping it in as their Official Crypto and Web3 Partner in a deal starting with the 2024/25 season.
As per the deal, Kraken branding will be present on the sleeves of the playing kits of the Atléti men’s and women’s teams. Both Atlético Madrid and Kraken will work on a host of fan engagement activities and other initiatives related to digital innovation and community outreach.
Óscar Mayo, Chief Revenue and Operating Officer, Atlético Madrid, said:
“Common values that the two organisations share. At Atlético de Madrid, we aim for innovation and technology, and Kraken is the ideal partner to help us reach these objectives. We are sure that this partnership will ensure that our fans enjoy a digital experience, which extends beyond matchdays at the stadium.“
Mayur Gupta, Kraken’s CMO, added:
“We are delighted to partner with Atlético de Madrid, a Club known for its resilience, passion, and commitment to excellence. This collaboration represents our shared values of innovation and global reach. Together we aim to achieve new initiatives that will benefit fans and the broader crypto community.“
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