Club Atlético de Madrid have announced a multi-year partnership agreement with global cryptocurrency exchange Kraken, roping it in as their Official Crypto and Web3 Partner in a deal starting with the 2024/25 season.
As per the deal, Kraken branding will be present on the sleeves of the playing kits of the Atléti men’s and women’s teams. Both Atlético Madrid and Kraken will work on a host of fan engagement activities and other initiatives related to digital innovation and community outreach.
Óscar Mayo, Chief Revenue and Operating Officer, Atlético Madrid, said:
“Common values that the two organisations share. At Atlético de Madrid, we aim for innovation and technology, and Kraken is the ideal partner to help us reach these objectives. We are sure that this partnership will ensure that our fans enjoy a digital experience, which extends beyond matchdays at the stadium.“
Mayur Gupta, Kraken’s CMO, added:
“We are delighted to partner with Atlético de Madrid, a Club known for its resilience, passion, and commitment to excellence. This collaboration represents our shared values of innovation and global reach. Together we aim to achieve new initiatives that will benefit fans and the broader crypto community.“
Barilla, the world’s biggest pasta producer, is set to join Formula 1 as a new…
The Indian Premier League has been successful and popular over the years for a reason.…
Global partnership announced Premier League heavyweights Chelsea have announced a new global innovative partnership with…
Partnership extended for third season The Major League Cricket (MLC) have extended their partnership with…
Match 28 brings us a crucial midtable clash between the Rajasthan Royals and the Royal…
Here are our preview and predictions for Match 27 of IPL 2025, as the SunRisers…