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ATP and Lacoste renews partnership

ATP and Lacoste renew partnership

December 9, 2023

The Association of Tennis Professionals (ATP) has renewed its long-term partnership with international clothing brand Lacoste.

The partnership extension will see Lacoste continue to serve as the Official Outfitter of the ATP Tour from 2024 to 2026. Lacoste will continue to provide ATP staff and officials with apparel, while also receiving branding presence of digital ATP Tour channels. 

Daniele Sano, Chief Business Officer, ATP, added:

For more than 20 years our partnership with Lacoste has blended tennis and style. It’s a timeless legacy of excellence we’re proud to continue, embodying the spirit of sportsmanship and elegance on and off the court.

Thierry Guibert, CEO, Lacoste, added:

As we renew our partnership with the ATP Tour, we look forward to continuing our journey of uniting communities across the world through a passion for tennis, performance, and elegance. Together, we celebrate the synergy of our rich legacies, marked by 90 years of Lacoste’s iconic style and 50 years of ATP’s remarkable contribution to the world of tennis.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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