ATP nets new deal with Purina Pro Plan

The Association of Tennis Professionals (ATP) has announced a multi-year partnership with Purina Pro Plan, a Nestlé Purina PetCare Europe brand.

The partnership will see Purina Pro Plan become the Official Pet Nutrition Partner of the ATP Tour.

As per the agreement, the two parties will work together to “inspire cat and dog owners to care for their pets like a PRO”. Purina Pro Plan will also enjoy year-round branding across the ATP’s official social media, editorial, and digital channels.

Additionally, Purina Pro Plan will hold the title of Official Partner of multiple ATP Tour events in Europe, including the Barcelona Open Banc Sabadell, the Swiss Indoors, and the ATP Finals in Turin.

Purina Pro Plan will work with players, fans, and pet owners, promoting the importance of quality nutrition and care. It will host fan zones during ATP Tour events, carry out several activations, and offer unique fan experiences.

Daniele Sanò, Chief Business Officer of the ATP, said:

“We’re proud to welcome on board another partner that’s leading the way in their industry. Pets are part of the family, both for our fans and our players. Partnering with Purina PRO PLAN allows us to connect with fans in a fresh way while helping players take the best care of their pets’ nutrition.“

Fabio Degli Esposti, Head of Marketing, Purina Europe, added:

“Tennis is considered to be one of the healthiest sports in the world, so partnering with ATP is the perfect match for Purina PRO PLAN – a brand that is dedicated to high-quality nutrition to help pets live healthy lives. We look forward to connecting with tennis fans across the region, and inspiring pet owners to care for their own pets like a PRO.“

David Ferrer, Director of the Barcelona Open Banc Sabadell, added:

“We are very pleased to welcome Purina PRO PLAN to the family of sponsors of the Barcelona Open Banc Sabadell. Many tennis players have pets that are part of their family. Having a brand that cares about their nutrition and well-being helps us enhance the services we offer to our players.“