ATP renews long-standing Rolex partnership

The Association of Tennis Professionals (ATP) has announced a renewal of its partnership with Swiss watchmaker Rolex, which will thus remain its Official Timekeeper and Gold Partner.

The latest renewal of the long-standing partnership, which goes back to 1978, will see Rolex serve as the Official Timekeeper of the ATP Tour as well as an Official Partner of the ATP Finals. It will thus continue to enjoy year-round branding rights across the ATP’s official social and digital channels.

Rolex also serves as an Official Partner of all ATP Masters 1000 events, as well as the Australian Open, Roland-Garros, The Championships at Wimbledon, and the US Open.

Daniele Sano, Chief Business Officer of the ATP, said:

“It’s difficult to understate the commitment Rolex has shown towards our sport and the ATP Tour. For almost 50 years, it has championed the qualities that define tennis – elegance, prestige, and precision. As a valued partner of the ATP since 2005, we’re proud to reinforce such an iconic legacy.”

Arnaud Boetsch, Rolex’s Director of Communication and Image, added:

“Rolex is proud to reaffirm its long-standing commitment to tennis. While celebrating the dedication and remarkable performances at the highest levels of the game, Rolex supports the leading tournaments, governing bodies and players, as they continue to shape the future of the sport.”