Audi F1 team find new sponsor in Adidas

The Audi Formula One team have announced a multi-year partnership with global sporting goods giant Adidas, which comes on board as their Official Apparel Partner.

The Audi F1 team, who are set to join the grid next season, will sport Adidas apparel, which will comprise “high-performance equipment” for drivers, mechanics, engineers, and other team members at the track. 

Gernot Döllner, CEO of AUDI AG, also Chairman of the Board of Directors of Sauber Motorsport AG, commented:

“adidas and Audi have decades of collaboration in top-level sports – built on shared values and the desire to inspire through performance. Our partnership in Formula 1 goes far beyond the pursuit of innovation and peak performance: it combines the strengths and visions of two progressive brands.” The upcoming adidas collection will be characterized by clarity and precision, just like Audi’s new design philosophy. “The fact that we are shaping our brand’s entry into the premier class of motorsport together with adidas underscores the great trust and appreciation we have for our collaboration.“

Jonathan Wheatley, Team Principal of the future Audi F1 Team, said:

“This partnership brings together two iconic brands – the four rings and the three stripes – on a global stage and it represents a bold step forward in our journey to the grid as the Audi F1 Team. With adidas, we’re equipping our people with elite technical sporting gear that enhances performance where it matters most. Beyond racing, we share a commitment to making an impact off the track through innovation, style and a relentless pursuit of excellence. Together, we will create bold brand activations and groundbreaking experiences.“

Bjørn Gulden, CEO of Adidas, added:

“We are very proud to partner with the future Audi F1 team and support their debut into the highest level of competition for the sport. Bringing together the iconic four rings and our three stripes to the 2026 paddock marks an exciting new chapter in motorsport. As part of our ongoing commitment to F1, this partnership showcases our focus on collaborating with brands rooted in shared beliefs and innovative perspectives, on and off the track. We are very much looking forward to unveil all that we have planned as we look to enable the drivers and the team to succeed and engage a new generation of motorsport fans!“