Australian Grand Prix renews Rolex partnership

Australian Grand Prix Corporation (AGPC), the Melbourne, Victoria-based organisation responsible for organising the Australian Grand Prix in Formula One and the Australian Motorcycle Grand Prix in MotoGP, has announced that luxury Swiss watchmaker Rolex will be returning as the Title Partner of the Australian GP next year.

The 2024 Australian Grand Prix is scheduled to be held on March 24, 2024. With Rolex set to reprise its role as Title Partner, the event will officially be known as the “FORMULA 1 ROLEX AUSTRALIA GRAND PRIX 2024”.

Rolex was previously the Title Partner of the Australian Grand Prix between 2013 and 2020 and also this year. The 2024 race will see Rolex serving as its Title Partner for the tenth time. 

Rolex also serves as the Official Time Keeper, the Official Timepiece as well as a Global Partner to Formula One. 

Travis Auld, CEO, Australian Grand Prix Corporation, commented:

“We are thrilled to welcome Rolex back as Title Partner for 2024 and look forward to continuing to work together to create an exceptional event. Rolex is synonymous with Formula 1 and are globally recognised as a leader in their field – they are a perfect match for the Australian Grand Prix.

“There is a lot of work happening behind the scenes to put together the best combination of motorsport, entertainment and hospitality that Albert Park has ever seen in 2024. We can’t wait to welcome fans back through the gates and share these experiences with them in March.“

Arnaud Boetsch, Director of Communication & Image, Rolex SA, added:

“Rolex has a huge affinity for Australia, enjoying strong sporting ties with the city of Melbourne and being proud Title Sponsor of the Australian Grand Prix. The brand forged its partnership with Formula 1 a decade ago by becoming a Global Partner and the Official Timepiece of the racing series.

“This alliance with the pinnacle of motor sport is found on our mutual quest for precision and world-leading technology.“