Tennis Australia has announced a new partnership with Tanqueray, a beverage brand of Diageo. The new deal will see Tanqueray join as the Official Gin Partner of the Australian Open as well as the United Cup.
Tanqueray, as per the agreement, will enjoy on-site branding presence at the aforementioned events and work on various fan activations.
Cedric Cornelis, Chief Commercial Officer, Tennis Australia, commented:
“We are delighted to welcome Tanqueray as the Official Gin of the Australian Open and United Cup. We have no doubt that fans will enjoy sipping a crisp Tanqueray and Tonic while taking in the world-class tennis, as well as taking a break in Tanqueray’s elegant bar on Grand Slam Oval at the Australian Open.“
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