Australian Open renews Luzhou Laojiao renews partnership

Australian Open renews Luzhou Laojiao partnership

December 21, 2023

Tennis Australia has announced a multi-year partnership extension with Chinese distilleries company Luzhou Laojiao, which will thus continue on as the Official Baijiu Partner of the Australian Open for the next five years.

Luzhou Laojiao will continue to receive branding on a global platform while also serving as an Official Partner of the Australian Open Asia Pacific Wildcard Play-off. 

Also read: Australian Open Sponsors 2024

Cedric Cornelis, Chief Commercial Officer, Tennis Australia, commented:

We are delighted to extend our partnership with Luzhou Laojiao, which has been an associate level partner of the Australian Open since 2019. Our shared values of history, heritage, culture and innovation have been celebrated between the Australian Open and Luzhou Laojiao in the past five years of partnership and will continue to be the core of our partnership going forward.

As the Grand Slam of Asia Pacific, we are incredibly excited by the return of the Asia Pacific Wildcard Play-off that will be hosted in Chengdu next year. The Asia Pacific Wildcard Play-off tournament will be an important platform to showcase the strong pipeline of talents in the region as tennis constantly grows in popularity.

Wang Hongbo, Vice General Manager of Luzhou Laojiao, said:

We look forward to the new phase of the partnership with the Australian Open for the next five years. The collaboration between Luzhou Laojiao and the Australian Open will once again enhance the international influence of both parties.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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