Following are the organisations serving as sponsors and brand partners to the Australian Open (AO) and enjoying a strong branding presence across its physical and digital assets for its 2024 edition.
South Korean automotive manufacturer KIA has been a longstanding partner of the Australian Open. A partner of the Grand Slam for over 20 years, KIA announced an extension of its AO agreement in January 2023, which will see this collaboration last till 2028.
As part of the latest agreement, the two parties work together to engage fans through the Kia Sunday and the Kia Wave, showcasing the automaker’s all-new EV6 GT. Furthermore, the “Make Your Move” activation entails fans gaining the opportunity to follow in the footsteps of their tennis heroes.
Swiss luxury watch manufacturer Rolex has been the Official Timekeeper and Associate Sponsor of the Australian Open since 2008 and continues to partner with all four Grand Slam tournaments.
The company’s association with tennis began over 40 years ago.
The Chinese liquor brand became an official sponsor of the Australian Open in October 2018 in what was considered the biggest Chinese sponsorship deal in the tournament’s history.
Besides branding rights, the deal sees Luzhou Laojiao’s products made available throughout all AO matches and other events.
The UAE flag carrier has been the Official Airline of the Australian Open since 2015. The company has sponsorship agreements in place with three of the four Grand Slams.
New Zealand Banking Group Limited (ANZ) has served as an official partner to the Australian Open since 2010. The partnership has seen Tennis Australia and ANZ come together and give away 200,000 tennis racquets to first-year school children in order to encourage them to take up the sport.
Tennis Australia announced its partnership with Campari Australia in December 2023, which made Aperol the Official Aperitif from AO 2024 onwards as part of a multi-year collaboration.
This agreement sees Aperol serve as the Official Aperitif to the Australian Open, the Brisbane International, the United Cup, the Adelaide International, and the Hobart International.
The Melbourne-headquartered Australian self-tanning brand became the Official Sunscreen Partner of the Australian Open in December 2020, ahead of its 2021 edition.
Bondi Sands uses global branding exposure to promote its Sport SPF50+ Sunscreen. The product is also made available to the spectators across courts during matches. In 2022, Bondi Sands announced the Bondi Sands Beach Tennis Court for fans to enjoy the tennis action.
The parties announced the multi-year extension of their agreement in January 2024. Apart from the Australian Open. Bondi Sands will also serve as the Official Sunscreen partner of the Brisbane International, Adelaide International, Hobart International and United Cup.
The Canadian whisky brand serves as the official dark spirits sponsor to the Australian Open. Besides branding rights, the deal sees Canadian Club’s drinks made available throughout the tournament across all events.
The two parties announced a multi-year extension in February 2021.
The latest extension between the two was announced in January 2024 on a multi-year basis. As part of the deal, the Canadian Club will enjoy activations at the Grand Slam Oval, AO Hilltop at Birrarung Marr, the Western Courts, Rod Laver Arena and John Cain Arena.
Also read: Australian Open: A brief history of the Happy Slam
The Australian pharmacy retailer has been the official pharmacy partner of the Australian Open since November 2019. The deal sees Chemist Warehouse operate an AO-branded store onsite during the tournament, offering wellness and beauty products to tennis fans.
In January 2023, the two parties announced a three-year renewal of their partnership.
The global insurance company has been the Official Insurance Partner of the Australian Open since November 2019. An extension of this agreement was announced in January 2023 for a three-year period, meaning that the collaboration will conclude in 2025.
The local government council of central Melbourne also enjoys a strong branding presence across the AO’s physical and digital assets, Melbourne being the host city for the tournament.
Leading cyber security services firm CyberCX was announced as the Official Cyber Security Partner of the Australian Open in December 2022.
Besides branding rights, the partnership entails CyberCX providing Tennis Australia with its cyber security services to secure the technology underpinning the Australian Open.
Dunlop has been the Australian Open’s official match ball provider since the tournament’s 2019 edition. The five-year deal also sees Dunlop work with Tennis Australia over several grassroots initiatives.
The Indian IT consulting firm has served as the digital innovation partner to the Australian Open since its 2019 edition. Infosys provides the AO with analytics and innovative solutions, employing AI-, VR- and AR-based technologies to enhance the overall fan experience.
The two parties last renewed their partnership in December 2021 in a deal that is set to run until 2026. The new deal expands upon the previous agreement and sees the two working on “enhanced broadcast statistics to increase fan engagement”, “new innovations for fans, players, and the media”, “driving the digital experience vision”, and “inclusivity and greater access to the underprivileged and grassroots community”.
Australian probiotics brand Life-Space Probiotics announced a multi-year partnership with the Australian Open in November 2022, coming on board as its Official Health Supplement Partner.
The partnership sees Life-Space enjoy on-court virtual signage and host the Life-Space Probiotics Activation on the Western Berm near Margaret Court Arena.
Chinese coffee roastery and coffeehouse chain Luckin Coffee was announced as the Official Coffee Partner of the Australian Open in China and southeast Asia on a multi-year agreement in January 2024.
As part of the deal, Luckin Coffee gains visibility through virtual signage at the Australian Open. The Chinese company also carries out giveaways for co-branded products during the competition.
Part of American multinational hospitality company Marriott International, Marriott Bonvoy is a travel loyalty programme. It was announced as the Official Hotel Partner of the AO in November 2021 on a multi-year deal.
Apart from branding rights, the deal sees Marriott Bonvoy provide accommodation for “the biggest names in tennis” in its array of five-star hotels. The partnership also entails trophy photo opportunities and “exclusive food and wine packages, tennis clinics and events with tennis legends”.
The multinational financial services corporation has served as the official payment partner to the Australian Open since its 2017 edition.
Besides branding rights, the deal sees Mastercard offer exclusive fan experience opportunities to its customers.
The two parties last renewed their partnership in November 2019 in a “multi-year” agreement.
In 2022, the parties decided to launch exclusive travel Australian Open experiences for Mastercard holders.
Food and beverage firm Penfolds has been an Official Partner of the Australian Open since 2022.
As part of the partnership, Penfolds produced a refined menu with some of its iconic wines during the tournament’s 2023 edition.
The AB InBev-owned Italian brewery became the official beer brand of the Australian Open in January 2021.
Besides branding rights, the deal sees Peroni operate Italian-themed bars across the AO’s hospitality areas.
The Reims-based French champagne house has been the Official Champagne of the Australian Open since its 2019 edition.
Apart from branding rights, the partnership sees Piper-Heidsieck operate a Champagne House at Grand Slam Oval in Melbourne, with pouring rights granted for other AO venues as well.
The two parties last renewed their partnership in October 2021.
New York-based fashion company Ralph Lauren has served as the official outfitter to the Australian Open since its 2021 edition.
Apart from branding rights, the deal sees Ralph Lauren provide bespoke outfits for the tournament’s on-court officials. These outfits are made from yarn procured from recycled plastic bottles to promote the company’s sustainability objectives.
In December 2021, it was confirmed that the Ralph Lauren partnership would continue for the AO’s 2022 edition. The partnership was extended for a further year, with Ralph Lauren returning as the Official Outfitter of the 2023 edition of the tournament.
Ralph Lauren is also listed as an official AO partner ahead of its 2024 edition.
A provider of inspection solutions, SafetyCulture is a software company based out of Sydney, New South Wales. It was announced as the Official Workplace Operations Partner of the AO in December 2021.
As per the deal, apart from branding rights, SafetyCulture’s software is integrated across all AO operations.
Carlsberg Group’s brand Somersby Cider was announced as the Official Cider Partner of the Australian Open for the first time via an announcement in January 2023.
Somersby’s products are available across AO venues, as per the deal, and will continue to do so during the 2024 Australian Open.
Australian vineyard Squealing Pig also serves as an Official Partner to the tournament, having come on board in 2022.
As part of this partnership, the brand launched the “Summer of Love” activation to champion LGBTQIA+ athletes, performers and diversity in January 2023.
A gin brand by Diageo, Tanqueray was announced as an Official Partner of the Australian Open ahead of its 2024 edition.
As per the deal, Tanqueray is giving one in three shoppers the chance to win Cash Cards worth up to AU$50, as well as AO VIP Experiences and shopping vouchers.
The Japanese sports equipment manufacturer has been the Official Stringer of the Australian Open since 2016.
Apart from branding rights, the deal sees Yonex provide racquet stringing services throughout the tournament.
The two parties last renewed their partnership in January 2024.
Marrickville-based precious metal artisans ABC Bullion has been listed as an official partner of Australian Open on its website ahead of its 2024 edition.
Previously, the company served as the official precious metals partner to the AO in 2022, when it crafted that year’s set of trophies.
The Australian Open announced its partnership with French luxury brand Louis Vuitton in December 2023, on-boarding it as the Official Trophy Trunk provider for its 2024 edition.
1080 Motion has been introduced as part of the AO Start-ups programme, which will help players put their speed and strength to test using the company’s digital equipment starting with the 2024 edition of the Grand Slam.
It was announced in January 2024 that the Australian Open had signed a broadcast partnership deal with China Media Group to have its CCTV Sports televise the Grand Slam in China till 2026.
As per the deal, CCTV Sports is to provide AO fans with daily television coverage along with the option to stream select matches.
BatFast’s new tennis simulator has been made available at the 2024 Australian Open as part of the AO Start-Ups programme. This deal sees the Coloured Ball activation introduced within the AO Ballpark.
Cesena-based global fitness equipment manufacturer and supplier Technogym was on-boarded in January 2024 as the Australian Open’s Official Technical Fitness Equipment Supplier.
As per the partnership, Technogym installed three on-site gyms for player use over the course of the Grand Slam.
Australia’s only 100% renewable energy generator and retailer, Pacific Blue, was announced as the Australian Open’s Official Renewable Energy Partner in January 2024.
As part of the deal, the company looks after all electricity needs at Melbourne Park.
The Australian Open announced its partnership with Google Pixel in January 2024, the latter on-boarded as the Official Smartphone and Official Camera of the competition.
As part of the deal, the AO social media team use Pixel phones to capture moments from the tournament in order to help fans get ever closer to the game.
Pixel has also announced 22-year-old star Rinky Hijikata as a brand ambassador.
Visit Victoria, the official site for tourism in the area, is also listed as an official partner of the Australian Open on its official website. One can browse through the organisation’s online portal to learn more about the various activities in store when visiting Victoria.
Following are the companies and organisations that serve as sponsors and brand partners to the Australian Open (AO) — one of the four flagship Grand Slam tennis events held annually — and enjoy a strong branding presence across its physical and digital assets.
The South Korean carmaker is the longest-serving major sponsor of the Australian Open, having first partnered in 2002.
The sponsorship sees Kia provide vehicles to transport players and personnel around Melbourne—the host city—during the event. The AO and Kia also offer exclusive fan experience opportunities to tennis fans.
The two parties extended their partnership in January 2018 in an agreement that would have run until 2023. In January 2023, the two again extended their partnership till 2028, ahead of the 2023 edition of the tournament. The latest extension sees Kia continue on as a Major Partner of the AO.
Also Read – Australian Open : A brief history of the Happy Slam
The Geneva-based luxury watchmaker has been the official timekeeper of the AO since 2007.
The sponsorship puts Rolex timepieces around the courts and other events concerning the AO. The two parties also work together to create co-branded promotional content.
The two last renewed their partnership in May 2017; it is currently set to run until 2027.
The Chinese liquor brand became an official sponsor of the Australian Open in October 2018 in what was considered the biggest Chinese sponsorship deal in the tournament’s history.
Apart from branding rights, the deal sees Luzhou Laojiao’s products made available throughout AO matches and other events.
The flag carrier of the UAE has been the Official Airline of the Australian Open since 2015. Apart from branding rights, the deal sees Emirates offer tennis fans exclusive experience opportunities.
The two parties last renewed their partnership in January 2020, elevating Emirates’ status to that of an Associate Partner of the AO.
The Oceanic financial institution has been an official partner of the Australian Open since 2010.
Along with Tennis Australia — the governing body responsible for organising tennis events within Australia — ANZ also sponsors the children’s programme, Tennis Hot Shots.
ANZ announced in February 2022 that it would be terminating its partnership with the AO, but, ahead of the 2023 edition, the institution signed a new three-year deal with the tournament. However, the extension does not cover Tennis Hot Shots.
The Melbourne-headquartered Australian self-tanning brand became the Official Sunscreen Partner of the Australian Open in December 2020, ahead of its 2021 edition.
Bondi Sands uses the global branding exposure to promote its Sport SPF50+ Sunscreen. The product is also made available to the spectators across courts during matches.
The Canadian whisky brand serves as the official dark spirits sponsor to the Australian Open. Apart from branding rights, the deal sees CC’s drinks made available throughout the tournament across all events.
The Australian pharmacy retailer has been the official pharmacy partner of the Australian Open since November 2019. The deal sees Chemist Warehouse operate an AO-branded store onsite during the tournament, offering wellness and beauty products to tennis fans.
In January 2023, the Australian Open and Chemist Warehouse extended their partnership till 2025.
The global insurance company has been the Official Insurance Partner of the Australian Open since November 2019.
Chubb and the AO inked a three-year extension ahead of the 2023 edition, which will see Chubb remain as the tournament’s Official Insurance Partner till 2025.
The local government council of central Melbourne also enjoys a strong branding presence across the AO’s physical and digital assets, Melbourne being the host city for the tournament.
Leading cyber security services firm CyberCX was announced as the Official Cyber Security Partner of the Australian Open in December 2022.
Apart from branding rights, the partnership entails CyberCX providing Tennis Australia with its cyber security services to secure the technology underpinning the Australian Open.
Dunlop has been the Australian Open’s official match ball provider since the tournament’s 2019 edition. The five-year deal also sees Dunlop work with Tennis Australian over several grassroots initiatives.
Produced by Top Shelf International, the Melbourne-based Australian vodka brand was announced as the Official Vodka Partner of the AO in January 2021 in a multi-year agreement. Apart from branding rights, the deal sees Grainshaker Australian Vodka included into the tournament’s “food and beverage hospitality offerings”.
Australian gin brand Gordon’s Gin joined as an AO Partner ahead of the 2022 edition. The partnership sees Gordon’s Gin provide its products across AO venues.
The Indian IT consulting firm serves as the digital innovation partner to the Australian Open since its 2019 edition. Infosys provides the AO analytics and innovative solutions, employing AI-, VR- and AR-based technologies to enhance overall fan experience.
The two parties last renewed their partnership in December 2021 in a deal that is set to run until 2026. The new deal expands upon the previous agreement and sees the two working on “enhanced broadcast statistics to increase fan engagement”, “new innovations for fans, players, and the media”, “driving the digital experience vision” and “inclusivity and greater access to the underprivileged and grassroots community”.
Australian probiotics brand Life-Space announced a multi year partnership with the Australian Open in November 2022, joining as the Official Health Supplement Partner of the tournament.
The partnership sees Life-Space enjoy on-court virtual signage and host the Life-Space Probiotics Activation on the Western Berm near Margaret Court Arena.
Part of the American multinational hospitality company Marriott International, Marriott Bonvoy is a travel loyalty program.
Marriott Bonvoy was announced as the Official Hotel Partner for the AO in November 2021 on a multi-year deal. Apart from branding rights, the deal sees Marriott Bonvoy provide accommodation for the “the biggest names in tennis” in its array of five-star hotels. The partnership also entails trophy photo opportunities as well as “exclusive food and wine packages, tennis clinics and events with tennis legends”.
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The multinational financial services corporation serves as the official payment partner to the Australian Open since its 2017 edition. Apart from branding rights, the deal sees Mastercard offer exclusive fan experience opportunities to its customers.
The two parties last renewed their partnership in November 2019 in a “multi-year” agreement.
The AB InBev-owned Italian brewery became the official beer brand of the Australian Open in January 2021. Apart from branding rights, the deal sees Peroni operate an Italian-themed bar at AO hospitality areas.
Food and beverage firm Penfolds has been an Official Partner of the Australian Open since 2022.
The Reims-based French champagne house is the Official Champagne of the Australian Open since its 2019 edition. Apart from branding rights, the partnership sees Piper-Heidsieck operate a Champagne House at Grand Slam Oval in Melbourne, with pouring rights granted for other AO venues as well.
The two parties last renewed their partnership in October 2021.
New York-based fashion company Ralph Lauren serves as the official outfitter to the Australian Open since its 2021 edition.
Apart from branding rights, the deal sees Ralph Lauren provide bespoke outfits for the tournament’s on-court officials. These outfits are made from the yarn procured from recycled plastic bottles to promote the company’s sustainability objectives.
In December 2021, it was confirmed that the Ralph Lauren partnership would continue for the AO’s 2022 edition. The partnership was extended for a further year, with Ralph Lauren returning as the Official Outfitter of the 2023 edition of the tournament.
A provider of inspection solutions, SafetyCulture is a software company based out of Sydney, New South Wales. It was announced as the Official Workplace Operations Partner of the AO in December 2021.
As per the deal, apart from branding rights, SafetyCulture’s software is integrated across all AO operations.
Australian wineyard Squealing Pig also serves as an Official Partner to the tournament, having come on board in 2022.
Carlsberg Group’s brand Somersby Cider also serves as an Official Partner to the Australian Open. Somersby’s products are available across AO venues.
CFD Trading platform TMGM serves as the Official Online Trading Platform to the Australian Open since its 2021 edition. The deal grants TMGM advertising rights via the tournament’s on-court asset — the Speed Serve.
Visit Melbourne is the official tourism portal for the Australian city of Melbourne, Victoria, the city that hosts the Australian Open.
The Japanese sports equipment manufacturer has been the Official Stringer of the Australian Open since 2016.
Apart from branding rights, the deal sees Yonex provide racquet stringing services throughout the course of the tournament.
In September 2018, Yonex extended its partnership with the Australian Open following a multi-year agreement.
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Following are the companies and organisations that serve as sponsors and brand partners to the Australian Open (AO) — one of the four flagship Grand Slam tennis events held annually — and enjoy a strong branding presence across its physical and digital assets.
The South Korean carmaker is the longest-serving major sponsor of the Australian Open, having first partnered in 2002.
The sponsorship sees Kia provide vehicles to transport players and personnel around Melbourne—the host city—during the event. The AO and Kia also offer exclusive fan experience opportunities to tennis fans.
The two parties last extended their partnership in January 2018 which is currently set to run until 2023.
The Geneva-based luxury watchmaker has been the official timekeeper of the AO since 2007.
The sponsorship puts Rolex timepieces around the courts and other events concerning the AO. The two parties also work together to create co-branded promotional content.
The two last renewed their partnership in May 2017; it is currently set to run until 2027.
The Chinese liquor brand became an official sponsor of the Australian Open in October 2018 in what was considered the biggest Chinese sponsorship deal in the tournament’s history.
Apart from branding rights, the deal sees Luzhou Laojiao’s products made available throughout AO matches and other events.
The flag carrier of the UAE has been the Official Airline of the Australian Open since 2015. Apart from branding rights, the deal sees Emirates offer tennis fans exclusive experience opportunities.
The two parties last renewed their partnership in January 2020, elevating Emirates’ status to that of an Associate Partner of the AO.
The Oceanic financial institution has been an official partner of the Australian Open since 2010.
Along with Tennis Australia — the governing body responsible for organising tennis events within Australia — ANZ also sponsors the children’s programme, Tennis Hot Shots.
The Melbourne-headquartered Australian self-tanning brand became the Official Sunscreen Partner of the Australian Open in December 2020, ahead of its 2021 edition.
Bondi Sands uses the global branding exposure to promote its Sport SPF50+ Sunscreen. The product is also made available to the spectators across courts during matches.
The Canadian whisky brand serves as the official dark spirits sponsor to the Australian Open. Apart from branding rights, the deal sees CC’s drinks made available throughout the tournament across all events.
The Australian pharmacy retailer has been the official pharmacy partner of the Australian Open since November 2019. The deal sees Chemist Warehouse operate an AO-branded store onsite during the tournament, offering wellness and beauty products to tennis fans.
The global insurance company has been the Official Insurance Partner of the Australian Open since November 2019.
The local government council of central Melbourne also enjoys a strong branding presence across the AO’s physical and digital assets, Melbourne being the host city for the tournament.
The Chinese high-end bedding company has been the official home furniture and bedding partner of the Australian Open since October 2018.
Dunlop has been the Australian Open’s official match ball provider since the tournament’s 2019 edition. The five-year deal also sees Dunlop work with Tennis Australian over several grassroots initiatives.
Produced by Top Shelf International, the Melbourne-based Australian vodka brand was announced as the Official Vodka Partner of the AO in January 2021 in a multi-year agreement. Apart from branding rights, the deal sees Grainshaker Australian Vodka included into the tournament’s “food and beverage hospitality offerings”.
The Indian IT consulting firm serves as the digital innovation partner to the Australian Open since its 2019 edition. Infosys provides the AO analytics and innovative solutions, employing AI-, VR- and AR-based technologies to enhance overall fan experience.
The two parties last renewed their partnership in December 2021 in a deal that is set to run until 2026. The new deal expands upon the previous agreement and sees the two working on “enhanced broadcast statistics to increase fan engagement”, “new innovations for fans, players, and the media”, “driving the digital experience vision” and “inclusivity and greater access to the underprivileged and grassroots community”.
Part of the American multinational hospitality company Marriott International, Marriott Bonvoy is a travel loyalty program.
Marriott Bonvoy was announced as the Official Hotel Partner for the AO in November 2021 on a multi-year deal. Apart from branding rights, the deal sees Marriott Bonvoy provide accommodation for the “the biggest names in tennis” in its array of five-star hotels. The partnership also entails trophy photo opportunities as well as “exclusive food and wine packages, tennis clinics and events with tennis legends”.
The multinational financial services corporation serves as the official payment partner to the Australian Open since its 2017 edition. Apart from branding rights, the deal sees Mastercard offer exclusive fan experience opportunities to its customers.
The two parties last renewed their partnership in November 2019 in a “multi-year” agreement.
The AB InBev-owned Italian brewery became the official beer brand of the Australian Open in January 2021. Apart from branding rights, the deal sees Peroni operate an Italian-themed bar at AO hospitality areas.
The Reims-based French champagne house is the Official Champagne of the Australian Open since its 2019 edition. Apart from branding rights, the partnership sees Piper-Heidsieck operate a Champagne House at Grand Slam Oval in Melbourne, with pouring rights granted for other AO venues as well.
The two parties last renewed their partnership in October 2021.
The Australian cider brand has served as the Official Cider to the Australian Open since November 2019. Apart from branding rights, the deal grants Pure Blonde pouring rights across all AO venues.
New York-based fashion company Ralph Lauren serves as the official outfitter to the Australian Open since its 2021 edition.
Apart from branding rights, the deal sees Ralph Lauren provide bespoke outfits for the tournament’s on-court officials. These outfits are made from the yarn procured from recycled plastic bottles to promote the company’s sustainability objectives.
In December 2021, it was confirmed that the Ralph Lauren partnership would continue for the AO’s 2022 edition.
The global hygiene services provider joined the Australian Open as its Official Hygiene Partner in January 2021.
Apart from branding rights, the partnership sees Initial oversee the cleanliness and sanitation management throughout the event, from providing contactless sanitisers to disinfecting wipes at the venues and cleaning of the Kia cars used to transport personnel.
A provider of inspection solutions, SafetyCulture is a software company based out of Sydney, New South Wales. It was announced as the Official Workplace Operations Partner of the AO in December 2021. As per the deal, apart from branding rights, SafetyCulture’s software is integrated across all AO operations.
CFD Trading platform TMGM serves as the Official Online Trading Platform to the Australian Open since its 2021 edition. The deal grants TMGM advertising rights via the tournament’s on-court asset — the Speed Serve.
The Japanese electronics giant has been the official television supplier to the Australian Open since its 2013 edition. Apart from branding rights, the deal sees Toshiba supply its latest range of television sets to be deployed throughout the tournament.
The Australian winemaker and distributor is the official wine supplier of the Australian Open since its 2019 edition. Apart from branding rights, the deal sees TWE operate a vineyard precinct at Grand Slam Oval in Melbourne, with pouring rights granted for other AO venues as well.
Uber serves as both the Official Ridesharing Partner and the Official Online Food Delivery App (via Uber Eats) to the Australian Open.
As per the partnership, Uber provides pickups and drop-offs to and from the Melbourne Park during the course of the event, with fans both at courts and at home offering exclusive offers on food via the Uber Eats app.
Visit Melbourne is the official tourism portal for the Australian city of Melbourne, Victoria, the city that hosts the Australian Open.
The Japanese sports equipment manufacturer has been the Official Stringer of the Australian Open since 2016. Apart from branding rights, the deal sees Yonex provide racquet stringing services throughout the course of the tournament.
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