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Indian Olympic Association (IOA) partners with Samsonite
The Indian Olympic Association (IOA) has announced a new partnership with Samsonite, a global travel luggage company, which becomes a partner of the Hangzhou-bound Indian contingent for the 2022 Asian...
Sheffield United FC ink Gtech deal
Sheffield United FC have roped in home technology firm Gtech as their senior men's team's Official Sleeve Sponsor for the 2023/24 season. The deal will have the Gtech branding feature...
Verstappen into history books after 2023 Italian GP win
Max Verstappen scored his tenth consecutive win of the 2023 Formula One season as he comfortably won the 2023 Italian Grand Prix. Verstappen's teammate, Sergio Pérez, finished second to give...
Newcastle United FC make Adidas deal public
After teasing for a while, Newcastle United FC have confirmed that Adidas is set to return as their Official Kit Partner. Adidas will be taking over from Castore as the...
Performax becomes Official Kit Sponsor of Indian national football team
Mumbai-based sportswear brand Performax, a Reliance subsidiary, has signed a new agreement with the All India Football Federation (AIFF) to become the Official Kit Sponsor off its national teams. Replacing...
Rexona launches "Breaking Limits: Girls Can" campaign in support of Indian women's football
Hindustan Unilever's deodorant brand Rexona has launched its “Breaking Limits: Girls Can” series in support of women’s football in India. In association with the FIFA Women’s World Cup 2023, Rexona’s...
Review of 9winz Online Casino in India 2023
A little bit about 9winz Casino One of the most popular and sought-after online gambling sites in India is 9winz Online Casino. The casino offers Indian players more than 1,500...
Rahul Dravid stars in new Farmley campaign
Dryfruits, nuts and seeds brand Farmley has released the latest part of its "Healthy ko Rakhe Healthy" ad campaign featuring Indian former professional cricketer Rahul Dravid in the iconic "Angry...
Viacom18 gets digital and television rights for BCCI home games
The Board of Control for Cricket in India (BCCI) has revealed that Viacom18 has gained the media rights for all of its home international fixtures for a period of five...
Interview: Candid Football Conversations with Trevor Morgan
We sat down to discuss Indian Football with Trevor Morgan, the former East Bengal coach. Morgan takes us back in time to relive moments from his career in India: having...