French Formula One team Alpine have announced a one-off partnership with automotive retailer AutoNation for the upcoming Miami Grand Prix 2023. AutoNation will join Alpine as a Sponsor for the US race.
The deal will see AutoNation and Alpine team up for multiple fan engagement activities and events specially curated for the North American market. Both parties will collaborate to co-host events at the Concours Club, the Miami International Autodrome at the Hard Rock Stadium, and greater Miami. Fans who attend the events will have a chance to interact and test drive the Alpine A110.
Mike Manley, AutoNation CEO, said:
“We are excited to partner with Alpine, a leader in international motorsports. AutoNation and Alpine are connected in our love for cars, speed, and drive to win.
“As Americans become more familiar with Alpine products like the A110, they will understand why those with a racing passion and love for unique styling want to own a piece of a legacy built by racers.“
Laurent Rossi, Alpine CEO, added:
“AutoNation is a tremendous retailer with an industry-leading customer experience and is also an experienced partner in motorsports, with a winning pedigree in the Indianapolis 500 and NTT IndyCar Series. This makes for a fantastic partnership in one of the most exciting markets in the world.“
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