FC Barcelona ink Rappi deal

FC Barcelona have announced a partnership agreement with Latin American home delivery tech company Rappi. 

Joining on a multi-year deal set to run until June 2026, Rappi will become an Official Partner of the Catalan professional football club and the Official Delivery Partner of their senior men’s and women’s teams in Mexico, Colombia, Peru, Argentina, Chile, Costa Rica, Brazil, Uruguay and Ecuador.

Barça fans in the aforementioned countries will have access to official products and other activations during the teams’ games. Rappi will also have branding presence across various club assets, including LED hoardings at the pitch during the Barça teams’ home games. 

Juli Guiu, Vice President, Marketing Area, FC Barcelona, said:

“Barça has a huge number of supporters in Latin America, especially in Mexico, Colombia, Peru, Brazil, Argentina and Chile. We are able to see this in our TV audience figures and on social networks, making Latin America one of the regions with the most Barça fans. Through this partnership with Rappi, we are boosting our privileged position in this region and helping to improve the fan experience by connecting with them via imaginative, disruptive actions that drive emotions and empathy.“

Astrid Mirkin, Chief Marketing Officer of Spanish Markets and Head of Brand/Sponsorships at Rappi, said:

“Just like football, Rappi connects people and communities throughout the region. That is why, with this partnership, we want to bring fans closer to FC Barcelona, and we seek to bring an improved experience through exclusive activations for our users during the next 3 seasons. With Rappi becoming the exclusive delivery partner of FC Barcelona in Latin America, we will significantly improve the experiences of both the Rappi customer and the FC Barcelona fan at a key consumption moment. This partnership with FC Barcelona will allow customers to receive additional special offers during games and drive additional orders to our merchants and couriers.“

Kartik Gandhi, Chief Marketing Officer at Rappi, added:

“Throughout my career, I have worked with many leagues and teams. There are few brands that are as strong as Barcelona both globally and in Latin America. On the other hand, Rappi is one of the most recognized and universal brands across Latin America. We are super excited to develop a partnership that combines the strength of both brands, and serves the needs of the end customer and fan. This partnership is special, because both Rappi and FC Barcelona share the same culture of success through teamwork and strongly believe in the larger mission of improving the world beyond their core business.“