FC Barcelona have announced a multi-year sponsorship arrangement with Mexico-based Grupo Bimbo, which makes the food and beverage company a major sponsor of the club’s senior women’s football team.
The length of the agreement was not disclosed, though the deal is reportedly worth €3.5 million. In addition to the agreement for the women’s team, Grupo Bimbo also obtains from the Catalan club a “global partner” package of marketing rights that includes merchandise across their La Masia youth academy as well as the training centre.
Barça Femení will debut the Bimbo logo in their first UEFA Women’s Champions League match against Benfica this Wednesday at the Estadi Johan Cruyff.
Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…
Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…
Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…
Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…
Manchester United is undoubtedly one of the most followed football clubs in the world, boasting…
Can Bangladesh have a strong away series? A struggling and injury-hit Bangladesh have reached West…