Football News

FC Barcelona renew KONAMI deal

FC Barcelona have announced a multi-year extension of their partnership with Japanese video gaming and entertainment company KONAMI. The partnership extension will see KONAMI continue as a Global Partner of the Spanish professional sports club and also their Official Video Gaming Partner. 

The extension will see KONAMI continue to have access to the Barça senior team for their football simulation video game series eFootball and gain branding visibility on the Barça grounds (Spotify Camp Nou and Johan Cruyff Stadium) for matchdays, in the museum, and on the club’s social media channels. 

Also read: Arsenal FC extend Konami partnership

Juli Guiu, Vice-president of FC Barcelona Marketing Area, said:

We are very pleased to renew our agreement with KONAMI, a company that over the years has always demonstrated its commitment to FC Barcelona. KONAMI is a benchmark in the video game sector and will help us to forge new synergies with young audiences and to continue to explore possibilities in the realm of digital entertainment, a key sector for the expansion of our brand in the coming years.

Naoki Morita, Konami Digital Entertainment BV’s European President, added:

It is very exciting to be announcing an extension to such a successful partnership. FC Barcelona are truly one of giants of world football, we are proud to have them as part of the eFootball series now and for the next few years thanks to this renewal. To have secured a long-term future that will include a multitude of commercial, image, and esports rights and activations is fantastic for KONAMI and for the eFootball series as we keep evolving our product to bring the best user experience possible.

Aditya Chaudhuri

Recent Posts

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

6 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

6 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

6 hours ago

Is Ruben Amorim the answer to Manchester United’s prayers?

Manchester United is undoubtedly one of the most followed football clubs in the world, boasting…

6 hours ago

West Indies vs Bangladesh 1st Test, 2024: Preview and Predictions

Can Bangladesh have a strong away series? A struggling and injury-hit Bangladesh have reached West…

9 hours ago

5 Talking Points: As an Inconsistent India Gears Up For A Wounded Australia For BGT 2024/25

Cricket is a great humbler! One day, you are on top, and the next day,…

11 hours ago