FC Barcelona have announced a multi-year extension of their partnership with Japanese video gaming and entertainment company KONAMI. The partnership extension will see KONAMI continue as a Global Partner of the Spanish professional sports club and also their Official Video Gaming Partner.
The extension will see KONAMI continue to have access to the Barça senior team for their football simulation video game series eFootball and gain branding visibility on the Barça grounds (Spotify Camp Nou and Johan Cruyff Stadium) for matchdays, in the museum, and on the club’s social media channels.
Also read: Arsenal FC extend Konami partnership
Juli Guiu, Vice-president of FC Barcelona Marketing Area, said:
“We are very pleased to renew our agreement with KONAMI, a company that over the years has always demonstrated its commitment to FC Barcelona. KONAMI is a benchmark in the video game sector and will help us to forge new synergies with young audiences and to continue to explore possibilities in the realm of digital entertainment, a key sector for the expansion of our brand in the coming years.“
Naoki Morita, Konami Digital Entertainment BV’s European President, added:
“It is very exciting to be announcing an extension to such a successful partnership. FC Barcelona are truly one of giants of world football, we are proud to have them as part of the eFootball series now and for the next few years thanks to this renewal. To have secured a long-term future that will include a multitude of commercial, image, and esports rights and activations is fantastic for KONAMI and for the eFootball series as we keep evolving our product to bring the best user experience possible.“
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