Premier League teams’ sleeve sponsors for 2026/27 season
In addition to the front-of-the-shirt sponsorships, Premier League clubs can also have sleeve sponsors for the left sleeve of their matchday shirts. While front-of-the-shirt gambling logos are banned by English FA, betting and cryptocurrency logos are allowed to feature as sleeve sponsors.
Here, we look at the matchday-shirt sleeve sponsors of each Premier League team for the 2026/27 season.
AFC Bournemouth – MrQ
The partnership was announced in an innovative way on a Bournemouth beach with a mosaic of about 200 towels.
Arsenal – Deel
American HR and payroll platform Deel signed a sleeve sponsorship deal with Arsenal.
The brand logo will feature on Arsenal’s home, away and third kits’ left sleeve. Deel replaced Arsenal’s long-term partnership with Visit Rwanda.
Aston Villa – Betano
Betano moved from front-of-the-shirt sponsor to sleeve sponsor to comply with the Premier League’s sponsorship rules. The partnership will be active until the 2028/29 season.
Brentford – Cazoo
Digital used-car marketplace brand Cazoo became the sleeve sponsor of Brentford in June 2025.
As part of the deal, Cazoo’s brand logo will feature on the left sleeve of the men’s first team playing and training kits. The agreement has been extended for the 2026/27 season.
Brighton and Hove Albion – Experience Kissimmee
As part of the deal, Experience Kissimmee logo will feature on the sleeve of Brighton’s Men’s, Women’s and academy matchday shirts. Experience Kissimmee replaced Snickers UK as the sleeve sponsor.
Chelsea – FPT Corporation
In Oct 2025, Chelsea signed a sleeve sponsorship deal with Vietnamese technology solutions provider FPT Corporation. The partnership deal is a lucrative one worth £17-18 million.
As per the deal, the brand’s logo will feature on the left sleeve of Chelsea’s Men’s, Women’s and academy’s official matchday shirts.
Additionally, Chelsea also has a sleeve sponsorship deal with Legal AI platform Legora exclusively for their training kits.
Coventry City – Geely Auto UK
This is a multi-year deal starting from 2026/27 season and the brand’s logo will feature on Coventry City’s Men’s first team shirt sleeves.
Crystal Palace – CHEXX
As part of the agreement, CHEXX logo will feature on the sleeve of all matchday shirts worn by Crystal Palace’s men’s first team. The brand will also get prominent visibility throughout Selhurst Park “including pitchside and digital ribbon LED branding, as well as presence on the Club’s media backdrops “
Everton – Stake
As per the multi-year deal, the Stake logo will appear on the left sleeve of Everton’s Men’s, Women’s and Academy official matchday shirts.
Fulham – HiBob
The partnership has been ongoing since the 2025/26 season and has seen HiBob’s Human Capital management being implemented across Fulham FC, Fulham Pier and Fulham FC Foundation. The brand logo debuted on the left sleeve of Fulham Men’s Third Kit and also features on the left sleeve of Fulham’s Women’s First Team.
Hull City – McVitie’s
In Aug 2026, Hull City announced British biscuit brand McVitie’s as their official sleeve sponsor.
The two parties reunite after a collaboration in the 2023/24 season and McVitie’s brand logo will feature on the sleeve of all first-team playing shirts for the 2026/27 season.
Ipswich Town – Ed Sheeran’s Play Tour
As per the deal, Ed Sheeran’s Play Tour logo will feature on the sleeve of all Ipswich first-team shirts for the ongoing season.
Leeds United – KChat
The deal will see KChat’s brand logo featuring on the sleeve of Leeds United’s first-team matchday shirts for the 2026/27 season.
Liverpool – Expedia
Expedia brand logo will feature on the left sleeve of Liverpool’s Men’s and Women’s official matchday shirts for the 2026/27 season.
Manchester City – OKX
As per the multi-year deal, the brand’s logo will feature on the left sleeve of the Man City’s Men’s and Women’s official matchday kits.
OKX’s partnership with the club began in March 2022 when they became the official training kit partner for the club for the 2022/23 season.
Manchester United – Sum Up
As per the deal, the company logo will feature on the sleeve of Man United’s Men’s, Women’s and Academy’s matchday shirts.”Manchester United and SumUp will also launch a co-branded payment card which will offer fans special offers and rewards when used with official club outlets, as well as businesses across the UK.”
Newcastle United – Noon
As per the deal, the brand logo will feature on the left sleeve of the Newcastle United matchday shirts.
Nottingham Forest – Bally’s Intralot
As per the deal, Bally’s Bet logo will feature on the sleeve of the Nottingham Forest Men’s official shirts and Jackpotjoy logo will feature on the sleeve of the Women’s official matchday shirts. Bally has moved from front-of-the-shirt sponsor to the official sleeve sponsor to comply with the Premier League sponsorship rules.
Sunderland – N/A
Sunderland hasn’t announced a sleeve sponsor for the 2026/27 season yet.
Tottenham Hotspur – Kraken
The brand also became Spurs’ first-ever Official Crypto and Web3 Partner and their brand logo will feature on the sleeve of Tottenham’s Men’s and Women’s matchday shirts.
