Premier League 2026/27: Sleeve Sponsors for all teams
In addition to the front-of-the-shirt sponsorships, Premier League clubs can also have sleeve sponsors for the left sleeve of their matchday shirts. While front-of-the-shirt gambling logos are banned by English FA, betting and cryptocurrency logos are allowed to feature as sleeve sponsors.
Here we take a look at the sleeve sponsors of all teams in the Premier League 2026/27 season –
AFC Bournemouth – MrQ
The partnership was announced in an innovative way on a Bournemouth beach with a mosaic of about 200 towels.
Arsenal – Deel
American HR and payroll platform Deel signed a sleeve sponsorship deal with Arsenal.
The brand logo will feature on Arsenal’s home, away and third kits’ left sleeve. Deel replaced Arsenal’s long-term partnership with Visit Rwanda.
Aston Villa – Betano
Betano moved from front-of-the-shirt sponsor to sleeve sponsor to comply with the Premier League’s sponsorship rules. The partnership will be active until the 2028/29 season.
Brentford – Cazoo
Digital used-car marketplace brand Cazoo became the sleeve sponsor of Brentford in June 2025.
As part of the deal, Cazoo’s brand logo will feature on the left sleeve of the men’s first team playing and training kits. The agreement has been extended for the 2026/27 season.
Brighton and Hove Albion – Experience Kissimmee
As part of the deal, Experience Kissimmee logo will feature on the sleeve of Brighton’s Men’s, Women’s and academy matchday shirts. Experience Kissimmee replaced Snickers UK as the sleeve sponsor.
Chelsea – FPT Corporation
In Oct 2025, Chelsea signed a sleeve sponsorship deal with Vietnamese technology solutions provider FPT Corporation. The partnership deal is a lucrative one worth £17-18 million.
As per the deal, the brand’s logo will feature on the left sleeve of Chelsea’s Men’s, Women’s and academy’s official matchday shirts.
Additionally, Chelsea also has a sleeve sponsorship deal with Legal AI platform Legora exclusively for their training kits.
Coventry City – Geely Auto UK
This is a multi-year deal starting from 2026/27 season and the brand’s logo will feature on Coventry City’s Men’s first team shirt sleeves.
Crystal Palace – N/A
Crystal Palace is yet to announce a sleeve sponsor for the 2026/27 season.
Everton – Stake
As per the multi-year deal, the Stake logo will appear on the left sleeve of Everton’s Men’s, Women’s and Academy official matchday shirts.
Fulham – HiBob
The partnership has been ongoing since the 2025/26 season and has seen HiBob’s Human Capital management being implemented across Fulham FC, Fulham Pier and Fulham FC Foundation. The brand logo debuted on the left sleeve of Fulham Men’s Third Kit and also features on the left sleeve of Fulham’s Women’s First Team.
Hull City – McVitie’s
In Aug 2026, Hull City announced British biscuit brand McVitie’s as their official sleeve sponsor.
The two parties reunite after a collaboration in the 2023/24 season and McVitie’s brand logo will feature on the sleeve of all first-team playing shirts for the 2026/27 season.
Ipswich Town – Ed Sheeran’s Play Tour
As per the deal, Ed Sheeran’s Play Tour logo will feature on the sleeve of all Ipswich first-team shirts for the ongoing season.
Leeds United – KChat
The deal will see KChat’s brand logo featuring on the sleeve of Leeds United’s first-team matchday shirts for the 2026/27 season.
Liverpool – Expedia
Expedia brand logo will feature on the left sleeve of Liverpool’s Men’s and Women’s official matchday shirts for the 2026/27 season.
Manchester City – OKX
As per the multi-year deal, the brand’s logo will feature on the left sleeve of the Man City’s Men’s and Women’s official matchday kits.
OKX’s partnership with the club began in March 2022 when they became the official training kit partner for the club for the 2022/23 season.
Manchester United – N/A
Manchester United matchday kits for 2026/27 season only features Premier League badges and are yet to announce a sleeve sponsor. Their previous sleeve sponsor was DXC Technology that featured on the sleeve of Man United kits from 2022 to 2026.
Newcastle United – Noon
As per the deal, the brand logo will feature on the left sleeve of the Newcastle United matchday shirts.
Nottingham Forest – Bally’s Intralot
As per the deal, Bally’s Bet logo will feature on the sleeve of the Nottingham Forest Men’s official shirts and Jackpotjoy logo will feature on the sleeve of the Women’s official matchday shirts. Bally has moved from front-of-the-shirt sponsor to the official sleeve sponsor to comply with the Premier League sponsorship rules.
Sunderland – N/A
Sunderland hasn’t announced a sleeve sponsor for the 2026/27 season yet.
Tottenham Hotspur – Kraken
The brand also became Spurs’ first-ever Official Crypto and Web3 Partner and their brand logo will feature on the sleeve of Tottenham’s Men’s and Women’s matchday shirts.
