FC Barcelona have announced a partnership agreement with Hewlett Packard Enterprise (HPE), which thus becomes the Official Edge-to-Cloud Partner of Espai Barça, the club’s official experience centre, on a multi-year deal set to run until June 2028.
The agreement aims to revolutionise the fan experiences at Barça’s stadium, the Spotify Camp Nou, by introducing HPE tech such as “HPE Aruba Networking” and “HPE GreenLake”, which will enable real-time data analytics and integrated security solutions.
Espai Barça is termed as a “revolutionary project in the world of sport and entertainment that is redeveloping and expanding all the FC Barcelona facilities, including the emblematic Spotify Camp Nou, and turning it into the best sports complex in the centre of a major city.”
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Juli Guiu, Vice-President of Marketing at FC Barcelona, commented:
“The partnership with HPE is a step towards creating a digitally connected and secure environment for Espai Barça. Their extensive experience in connectivity and cloud technologies means we will be able to offer our members, fans and supporters personalised experiences, thus significantly improving their interaction with the club on match days at Spotify Camp Nou, as well as in the different activities that will be organised at the future ground.“
Speaking about the agreement with FC Barcelona, Alfredo Yepez, Senior Vice President and Managing Director, Latin America and Southern Europe, Hewlett Packard Enterprise (HPE), added:
“Technology is integral to the growth and global expansion of sports, as well as to accelerating innovation. HPE is delighted to serve as the Official Edge-to-Cloud Partner of one of the world’s leading football clubs to enhance its visitor and fan experience, providing state-of-art technology for Espai Barça and the iconic Spotify Camp Nou.“
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