Bayern Munich extends Coca-Cola partnership

German footballing giants FC Bayern Munich have announced a partnership extension of their long-standing partnership with Coca-Cola. The partnership which has existed for over five decades has been extended by an additional five years and will see Coca-Cola continue to provide their extensive range of soft drinks at the Allianz Arena for the fans during matchdays. The partnership extension also sees Coca-Cola add Powerade to the agreement as Coca-Cola continues to support FC Bayern Munich. 

Rouven Kasper, Board member for Marketing & Sales, FC Bayern, said,

“Long-term and reliable partnerships are very much to FC Bayern’s liking – and with Coca-Cola we share a success story that now goes back over 50 years. We are delighted to still have this extremely loyal, world-renowned and strong partner by our side and to expand our cooperation.”

Andreas Laub, Coca-Cola Europacific Partnerships (CCEP), stated,

“The partnership with FC Bayern is very special to Coca-Cola. It represents continuity, trust and shared success stories spanning generations. We are very excited to continue on this journey together and to focus our collaboration even more closely on the needs of the fans in the future. With our expanded portfolio, particularly in the hydration area through Powerade, we aim to bring fresh impetus and further enrich the matchday experience.”