Mercedes extends Einhell partnership

Formula One Mercedes have announced a partnership extension of their long-standing agreement with German manufacturer of power tools and electrical garden equipment, Einhell. The deal will see Einhell continue on as the team’s Official Tool Expert and will continue to provide the team with their Power X-Change tools which Mercedes uses in their workshop. The cordless tools from Einhell also help the team with movement in the pit garage with Einhell set to continue to have branding on the Mercedes race cars and driver and team kits. Additionally, both Einhell and Mercedes will work together on various digital and media campaigns including television campaigns starring Mercedes driver George Russell.

Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS F1 Team, commented,

“Einhell brings the level of quality and reliability that we require to handle the demands of racing at the top level of motorsport. We both share a relentless focus on performance and look forward to continuing to push forward together in the years ahead.”

Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, added,

“Renewing with Einhell reflects both the strength of what we’ve built together and our shared ambition for the future. They are an important partner to the team, and we’re excited to continue evolving the relationship in the years ahead.”

Andreas Kroiss, CEO of Einhell Germany AG, added,

“This extension is the natural continuation of a collaboration that went beyond communications from day one. Our tools have to prove themselves under the most demanding conditions in the world – and the insights we take from that experience into our product development are genuinely valuable. I’m tremendously excited about the next chapter of this partnership.”