Las Vegas Grand Prix finds new presenting partner in SBI Holdings

SBI Holdings, a financial services company based in Tokyo, Japan, has been revealed as the Official Presenting Partner of the Formula One Las Vegas Grand Prix.

Through the partnership, SBI Holdings aims to boost its global image while also creating new business opportunities and further advancing its neo-media strategy.

Ever since making its debut during the 2023 Formula One season, the Las Vegas Grand Prix has become a constant on the F1 calendar. Its 2026 edition is scheduled to take place on 21 November later this year.

Brendan Dolby, Vice President of Commercial for Las Vegas Grand Prix, Inc, commented:

“Welcoming SBI Neo Media as an Official Presenting Partner of the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX reflects the continued global momentum of our event and the strength of Las Vegas Grand Prix as a platform where sport, entertainment and business converge. SBI’s vision for the SBI Neo-Media Ecosystem and an Emotion-driven Economy Ecosystem aligns naturally with the energy of our race, and this collaboration will help create meaningful connections with fans and partners around the world.”

Yoshitaka Kitao, Representative Director, Chairman & President of SBI Holdings, added:

“This partnership is not merely a matter of brand exposure, but a significant step toward ‘Japan’s SBI to the World’s SBI’. By taking part in events like the Formula 1 Las Vegas Grand Prix where global audiences and business leaders converge, we endeavor to raise SBI’s global recognition, build stronger relationships with companies and investors worldwide, and create new business opportunities. SBI Holdings will continue to create new value for the world through the SBI Neo-Media Ecosystem by combining finance and media.”